Strategic Media Planning Lead

Publicis Groupe; Chicago (IL); On-site; USD 75,000 - 108,000; Full time

Benefits offered by this job

Paid Family Care for parents and caret

Tuition Assistance

Flexible working arrangements

'Work Your World' Program for global 6

Job summary

Starcom, a leading media agency, seeks a Media Planning Supervisor to drive planning, budgeting, and channel allocation for client campaigns across digital, TV, audio, social, and programmatic channels. You will lead deckwriting, audience development, and KPI-driven optimization in a fast-paced setting.

The role emphasizes collaboration with clients and internal teams, with opportunities to mentor Associates and shape strategic approaches using data-driven insights.

Qualifications

• Bachelor’s degree preferred in marketing, advertising, communications, business, sociology, or consumer insights.
• 3+ years of media planning experience across media channels.
• Strong local media strategy, planning, and buying knowledge.
• Experience with local media planning across linear and digital channels.
• Ability to balance strategic planning with hands-on execution.
• Familiarity with MediaTools and Prisma is preferred.
• Resourceful, curious, and able to work independently or in a team.
• Strong organizational and communication skills.

Responsibilities

• Manage planning initiatives and collaborate across teams to execute plans across digital, tv, audio, social, programmatic, and more.
• Own tactical plan development, recommendation building, and negotiations across channels.
• Foster relationships with clients, internal teams, and leadership.
• Lead strategic planning initiatives including deckwriting, budget allocations, and audience development.
• Analyze data to inform purchase and channel allocation.
• Develop guidelines and budget allocations.
• Oversee day-to-day campaign execution and ensure KPIs are met.
• Support strategic approach and experience design with channel ideas and market opportunities.
• Manage and develop Associates and Senior Associates.

Skills

Media planning

Budget planning

Channel allocation

Audience development

Data-driven decisions

Team collaboration

Analytical mindset

Excel/PowerPoint

Education

Bachelor’s degree in marketing/advertising/communications

Tools

MediaTools

Prisma

Job description

Starcom, a leading media agency, seeks a Media Planning Supervisor to drive planning, budgeting, and channel allocation for client campaigns across digital, TV, audio, social, and programmatic channels. You will lead deckwriting, audience development, and KPI-driven optimization in a fast-paced setting.

The role emphasizes collaboration with clients and internal teams, with opportunities to mentor Associates and shape strategic approaches using data-driven insights.