Senior Media Planning Director: Strategy & Leadership

Starcom Worldwide, Inc.; New York (NY); On-site; USD 121,000 - 194,000; Full time

Benefits offered by this job

Paid family care

Flexible working arrangements

Work Your World program

Matching gifts

Tuition assistance

Paid time off

Job summary

Starcom Worldwide, Inc. is seeking a Director to oversee cross-channel media planning, shape brand strategy, and nurture senior client and internal relationships.

You will be the day-to-day contact for partners, guide education for teams and clients, and uncover new revenue opportunities while managing the team with strategic insight. You will lead a talented group, translate strategies into audience plans, coordinate with analytics and investment teams, and drive flawless execution across

Qualifications

• Bachelor’s degree preferred in marketing, advertising, business, sociology or consumer insights
• 7–10+ years of media planning experience
• 5+ years of management experience with increasing responsibilities
• Ability to plan campaigns from audience determination to execution aligned with KPIs
• Strong analytics to inform and validate planning and strategy
• History of identifying media opportunities and presenting to clients
• Experience improving the media planning process and tooling adoption
• Portfolio management of paid media for a large brand
• Excellent communication and relationship-building skills

Responsibilities

• Maintain in-depth knowledge of current media industry news and brand objectives
• Deliver sound strategic media recommendations based on brand objectives
• Lead day-to-day client interaction and grow client relationships
• Elevate strategic thinking across portfolio and set learning agendas
• Write and deliver strategies and POVs and translate into audience plans
• Collaborate with analytics, research, investment and operations teams for implementation
• Analyze audience strategies and develop business cases
• Foster collaboration and project management to meet deadlines
• Provide vision and direction to team and ensure alignment with goals
• Demonstrate deep technical understanding and problem-solving when needed

Skills

Media planning

Client relationships

Team leadership

Strategic thinking

Analytics

Communication

Project management

Business development

Education

Bachelor’s degree in Marketing/Advertising/Business

Job description

Starcom Worldwide, Inc. is seeking a Director to oversee cross-channel media planning, shape brand strategy, and nurture senior client and internal relationships.

You will be the day-to-day contact for partners, guide education for teams and clients, and uncover new revenue opportunities while managing the team with strategic insight. You will lead a talented group, translate strategies into audience plans, coordinate with analytics and investment teams, and drive flawless execution across