Strategic Media Planning Lead

Starcom; Chicago (IL); On-site; USD 75,000 - 108,000; Full time

Benefits offered by this job

Paid time off

Flexible working arrangements

Tuition Assistance

Adoption, Surrogacy and Fertility aid

Employee Assistance Programs

Job summary

Starcom is seeking a Media Planning Supervisor to service clients with the creation, execution, and monitoring of media plans across digital, TV, audio, social, and programmatic channels to maximize reach.

The role emphasizes data-driven decision making, collaboration with analytics-driven clients, and leadership in deck writing, budgeting, and audience development, with opportunities to mentor associates.

Qualifications

• Bachelor’s degree preferred in marketing, advertising, communications, business, sociology, or consumer insights.
• 3+ years of experience in media planning across channels.
• Strong understanding of local media strategy, planning and buying best practices.
• Ability to balance strategic planning with hands-on campaign execution and media buying.
• Experience with MediaTools and Prisma is highly preferred.
• Resourceful, curious, and able to work independently as well as in a team setting.
• Strong organizational, communication, and time-management skills.
• Detail-oriented with the ability to multi-task in a fast-paced environment.
• Proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Manage planning initiatives and collaborate with teams to execute plans across digital, TV, audio, social, programmatic and more.
• Own tactical plan development, recommendation building, and negotiations across channels.
• Collaborate and foster relationships with clients, internal teams, and leadership.
• Lead strategic planning initiatives including deckwriting, budget allocation, and audience development.
• Analyze data to inform purchase and channel allocation.
• Develop guidelines & budget allocations.
• Oversee day-to-day campaign execution and ensure campaigns deliver on KPIs.
• Support development of strategic approach and experience design by providing channel ideas.

Skills

Media planning

Client collaboration

Data analysis

Team coordination

Education

Bachelor's degree

Tools

MediaTools

Prisma

Job description

Starcom is seeking a Media Planning Supervisor to service clients with the creation, execution, and monitoring of media plans across digital, TV, audio, social, and programmatic channels to maximize reach.

The role emphasizes data-driven decision making, collaboration with analytics-driven clients, and leadership in deck writing, budgeting, and audience development, with opportunities to mentor associates.