Senior Media Analytics Lead: ROI & Insights

Fanatics Inc; New York, Northern (NY, KY); Hybrid; USD 170,000 - 200,000; Full time

Job summary

Fanatics Inc is seeking a Sr. Manager, Media Analytics in New York to lead measurement, reporting, and insights for multi-channel media investments across Sportsbook and Casino.

You will partner with Media, Growth, and Brand teams to transform data into actionable insights that drive smarter investment decisions and ROI. You will own analytics reporting, build dashboards, and collaborate on forecasting and attribution to optimize spend and test-and-learn across channels.

Qualifications

• 7+ years of experience in marketing analytics, media analytics, or growth analytics.
• Expertise in multi-channel marketing measurement, including digital and offline channels, attribution methodologies, and incrementality testing.
• Advanced SQL skills; familiarity with BI tools like Looker or Tableau; bonus for Python/R experience.
• Strong understanding of LTV, cohort analysis, and tying marketing activities to downstream revenue and retention.
• Excellent communication skills with a track record of influencing marketing and business strategy through data.
• Collaborative mindset and ability to work cross-functionally with marketing, finance, product, and data teams.

Responsibilities

• Own media analytics reporting: Develop and lead measurement frameworks across all paid channels (digital, programmatic, social, search, affiliate, and offline).
• Build performance dashboards: Create dynamic dashboards and tools to monitor KPIs like CPA, ROAS, LTV, and payback by channel, campaign, and audience.
• Work with teams to optimize spend: Partner with the Media team to identify under- and over-performing campaigns and reallocate budgets in real time.
• Attribution & incrementality: Develop and refine attribution models and design incrementality tests.
• Partner on forecasting: Work with Finance, Data Science, and Marketing to build performance forecasts tied to customer acquisition, NGR, and long-term retention.
• Surface actionable insights: Transform data into clear, compelling stories and next steps for executives and cross-functional stakeholders.
• Champion experimentation: Promote a test-and-learn culture across media to improve creative, targeting, and investment strategies.

Skills

Marketing analytics

Media analytics

Growth analytics

SQL

Looker

Tableau

Python

R

LTV analysis

Cohort analysis

Data storytelling

Tools

SQL

Looker

Tableau

Python

R

Job description

Fanatics Inc is seeking a Sr. Manager, Media Analytics in New York to lead measurement, reporting, and insights for multi-channel media investments across Sportsbook and Casino.

You will partner with Media, Growth, and Brand teams to transform data into actionable insights that drive smarter investment decisions and ROI. You will own analytics reporting, build dashboards, and collaborate on forecasting and attribution to optimize spend and test-and-learn across channels.