Marketing Analytics Director – AI-Driven Growth

Fanatics Betting & Gaming; New York (NY); On-site; USD 210,000 - 320,000; Full time

Job summary

Fanatics Betting & Gaming is seeking a Senior Director, Marketing Analytics to define and lead the analytics strategy across Marketing, Acquisition, and product partnerships in New York. You will build and mentor a high-performing team, translate complex data into executive narratives, and partner with senior stakeholders to drive data-informed decision making and optimize marketing investments.

This role blends strategic vision with hands-on analysis, AI adoption, and a focus on delivering

Qualifications

• 12+ years of analytics leadership experience.
• Proven ability to influence executive leadership with analytics.
• Strong coaching and team-building skills.
• Deep expertise in marketing measurement and performance optimization.

Responsibilities

• Define and execute the vision and operating model for Marketing Analytics.
• Lead and develop a high-performing analytics organisation.
• Own the executive narrative for analytics initiatives.
• Shape acquisition strategy and marketing investment decisions.
• Establish a robust measurement framework with KPIs and experimentation.
• Champion AI and emerging analytics technologies.
• Collaborate across Marketing, Product, Finance, and Engineering.
• Ensure data quality, governance, and scalable reporting.
• Drive data-informed decision-making across stakeholders.
• Promote a culture of innovation, accountability, and continuous learning.

Skills

Executive communication

Leadership

Data-driven decision making

Marketing measurement

Acquisition strategy

Cross-functional collaboration

AI in analytics

SQL

Cloud data platforms

Executive influence

Education

Bachelor's degree in Mathematics, Statistics, Economics, Engineering, Computer Science, Data Science, or related field

Advanced degree advantageous

Tools

Sigma

Tableau

Power BI

SQL

Job description

Fanatics Betting & Gaming is seeking a Senior Director, Marketing Analytics to define and lead the analytics strategy across Marketing, Acquisition, and product partnerships in New York. You will build and mentor a high-performing team, translate complex data into executive narratives, and partner with senior stakeholders to drive data-informed decision making and optimize marketing investments.

This role blends strategic vision with hands-on analysis, AI adoption, and a focus on delivering