Sr Manager, Media Analytics

Fanatics Inc; New York, Northern (NY, KY); Hybrid; USD 170,000 - 200,000; Full time

Job summary

Fanatics Inc is seeking a Sr. Manager, Media Analytics in New York to lead measurement, reporting, and insights for multi-channel media investments across Sportsbook and Casino.

You will partner with Media, Growth, and Brand teams to transform data into actionable insights that drive smarter investment decisions and ROI. You will own analytics reporting, build dashboards, and collaborate on forecasting and attribution to optimize spend and test-and-learn across channels.

Qualifications

• 7+ years of experience in marketing analytics, media analytics, or growth analytics.
• Expertise in multi-channel marketing measurement, including digital and offline channels, attribution methodologies, and incrementality testing.
• Advanced SQL skills; familiarity with BI tools like Looker or Tableau; bonus for Python/R experience.
• Strong understanding of LTV, cohort analysis, and tying marketing activities to downstream revenue and retention.
• Excellent communication skills with a track record of influencing marketing and business strategy through data.
• Collaborative mindset and ability to work cross-functionally with marketing, finance, product, and data teams.

Responsibilities

• Own media analytics reporting: Develop and lead measurement frameworks across all paid channels (digital, programmatic, social, search, affiliate, and offline).
• Build performance dashboards: Create dynamic dashboards and tools to monitor KPIs like CPA, ROAS, LTV, and payback by channel, campaign, and audience.
• Work with teams to optimize spend: Partner with the Media team to identify under- and over-performing campaigns and reallocate budgets in real time.
• Attribution & incrementality: Develop and refine attribution models and design incrementality tests.
• Partner on forecasting: Work with Finance, Data Science, and Marketing to build performance forecasts tied to customer acquisition, NGR, and long-term retention.
• Surface actionable insights: Transform data into clear, compelling stories and next steps for executives and cross-functional stakeholders.
• Champion experimentation: Promote a test-and-learn culture across media to improve creative, targeting, and investment strategies.

Skills

Marketing analytics

Media analytics

Growth analytics

SQL

Looker

Tableau

Python

R

LTV analysis

Cohort analysis

Data storytelling

Tools

SQL

Looker

Tableau

Python

R

Job description

We’re looking for aSr. Manager, Media Analytics to lead measurement, reporting, and insights for our multi-channel media investments. This is a critical, high-impact role that helps shape how we deploy marketing dollars to efficiently acquire and retain customers across Sportsbook and Casino.

You’ll serve as the strategic analytics partner to our Media, Growth, and Brand teams, transforming data into insights that drive smarter investment decisions and accelerate performance. From building attribution frameworks to identifying optimization opportunities to shaping forecasting models, you’ll play a key role in driving ROI and scaling our business.

What You’ll Do

• Own media analytics reporting: Develop and lead measurement frameworks across all paid channels (including digital, programmatic, social, search, affiliate, and offline media).
• Build performance dashboards: Create dynamic dashboards and tools to monitor key KPIs like CPA, ROAS, LTV, and payback by channel, campaign, and audience.
• Work with teams to optimize spend: Partner closely with the Media team to identify under- and over-performing campaigns and make real-time recommendations to reallocate budgets.
• Attribution & incrementality: Develop and refine attribution models and work with partners to design incrementality tests that inform investment decisions.
• Partner on forecasting: Work with Finance, Data Science, and Marketing teams to build and maintain performance forecasts tied to customer acquisition, NGR, and long-term retention.
• Surface actionable insights: Transform complex data into clear, compelling stories and next steps for executives and cross-functional stakeholders.
• Champion experimentation: Promote a culture of test-and-learn across media, ensuring we’re always improving creative, targeting, and investment strategies.

What You Bring

• 7 plus years of experience in marketing analytics, media analytics, or growth analytics, ideally in sports betting, gaming, or high-growth consumer tech environments.
• Expertise in multi-channel marketing measurement, including digital and offline channels, attribution methodologies, and incrementality testing.
• Advanced SQL skills; familiarity with BI tools like Looker or Tableau; bonus for Python/R experience.
• Strong understanding of LTV, cohort analysis, and how to tie marketing activities to downstream revenue and retention.
• Excellent communication skills, with a track record of influencing marketing and business strategy through data.
• Collaborative mindset and excitement to work cross-functionally with marketing, finance, product, and data teams.

Salary range is listed in USD; ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. *Salary Range: $170,000 to $200,000 (Salary range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual Offer is confirmed). In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

Job Info

• Locations 95 Morton St, New York, NY, 10014, US (Hybrid)