Senior Media Analytics & Insights Lead

Publicis Groupe; Chicago, Northern (IL, KY); Hybrid; USD 112,000 - 161,000; Full time

Job summary

Publicis Groupe's Infinite Roar data analytics team seeks an Associate Director to shape how data informs media strategy. You will lead integrated measurement across multi-channel campaigns and elevate client-facing analytics through storytelling and actionable insights.

The role blends strategic thinking with hands-on execution, partnering with Strategy, Activation, Programmatic, and Data Architecture. You will work with vendors to maximize data opportunities, streamline reporting, and guide

Qualifications

• 5+ years in media analytics, client management, and strategic planning.
• Proven ability to turn analytics into business recommendations.
• Expertise in A/B testing, measurement frameworks, and experimentation design.
• Strong communication and storytelling skills for technical and non-technical audiences.

Responsibilities

• Serve as in-house expert on audience data (1P and 3P) and data-driven media activation
• Advise on how data can drive business outcomes and improve ROI
• Design and implement measurement frameworks, learning agendas, and experimentation plans
• Streamline cross-channel reporting processes for efficiency and scalability
• Connect diagnostic analytics to business objectives for actionable outcomes
• Translate insights into strategic recommendations aligned with client objectives
• Develop compelling narratives to influence senior stakeholders and decision-makers
• Lead client relationships, ensuring satisfaction and identifying organic growth opportunities
• Partner with internal teams (Programmatic, Investment, Data Architecture) to support campaign activation and advanced data use cases
• Collaborate with vendors and data partners to maximize client data opportunities
• Author and edit media documents (POVs, RFPs, plans, agreements, client memos)
• Stay current on industry trends and evangelize best practices internally and externally
• Lead experimentation frameworks and ensure alignment with business KPIs
• Understand platform/data technologies and explain technical concepts in simple terms
• Quickly adapt to new ad measurement and technology platforms and train team members effectively

Skills

Data storytelling

Stakeholder management

Analytics

Experimentation design

Programmatic & DSPs

Ad tech knowledge

Cross-functional collaboration

Communication skills

Tools

Adobe Analytics

Google Analytics

DSPs / Ad servers

Job description

Publicis Groupe's Infinite Roar data analytics team seeks an Associate Director to shape how data informs media strategy. You will lead integrated measurement across multi-channel campaigns and elevate client-facing analytics through storytelling and actionable insights.

The role blends strategic thinking with hands-on execution, partnering with Strategy, Activation, Programmatic, and Data Architecture. You will work with vendors to maximize data opportunities, streamline reporting, and guide