Head of Analytics & Strategic Insights

Omnicom; New York (NY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) plans

Flex spending

Life insurance

Disability

Employee discount program

Employee stock purchase program

Paid family benefits

Job summary

Mediabrands in New York seeks a senior analytics leader to translate complex data into strategic client insights and guide the Business Analytics team. You will partner with Planning, Investment and Activation to shape budgets, media plans, and measurement programs across campaigns.

You will mentor managers, drive innovative analytics methods, and deliver clear, actionable narratives that improve client outcomes and ROI.

Qualifications

• Industry knowledge in marketing analytics and data assets.
• Experience in integrated marketing related to media and customer journey development.
• Expertise in audience-based marketing and data-driven advertising.
• Analytic skills and problem-solving to translate data into strategic insights.
• Proven leadership and client relationship experience.
• Strong communication and presentation skills.
• Ability to train and coach colleagues; organized and detail oriented.

Responsibilities

• Build understanding of the client's strategic issues, initiatives and competitive position.
• Ensure analytics lead to clear, actionable insights; construct narratives through analytics.
• Partner on annual budget setting, media plan development, and ongoing optimization.
• Lead measurement plan development and execution.
• Mentor and train managers and ADs.
• Provide methodological support to the broader agency teams.
• Lead and mentor direct reports and career development.
• Contribute to consumer segmentation and audience exploration.

Skills

Marketing analytics

Integrated marketing

Audience-based marketing

Analytic problem-solving

Leadership

Communication

Coaching

Education

University degree in a related field

7+ years data analytics in advertising/marketing

Tools

Data lakes

Data clean rooms

Job description

Mediabrands in New York seeks a senior analytics leader to translate complex data into strategic client insights and guide the Business Analytics team. You will partner with Planning, Investment and Activation to shape budgets, media plans, and measurement programs across campaigns.

You will mentor managers, drive innovative analytics methods, and deliver clear, actionable narratives that improve client outcomes and ROI.