Marketing Insight Analyst — Growth & Player Experience

Bally's Interactive; Jersey City (NJ); On-site; USD 65,000 - 75,000; Full time

Job summary

Bally's Interactive in Jersey City, NJ, is seeking a data-driven analyst to partner with cross-functional teams across Marketing and Product to translate business priorities into actionable analytical opportunities.

You will analyze data from multiple sources to uncover trends, provide recommendations to improve acquisition, conversion and retention in Sports and iGaming products, and support leadership with insights to inform decisions.

Qualifications

Responsibilities

• Partner with teams across the business to identify opportunities to grow Bally's Interactive and improve the player experience.
• Work closely with Marketing and Product teams to understand business priorities and translate them into meaningful analytical opportunities.
• Analyze data from multiple sources to uncover trends, opportunities, and actionable insights.
• Provide analysis and recommendations to help improve acquisition, conversion, and retention across Sports and iGaming products.
• Support the NA Marketing Leadership Team with data-driven insights to inform business and marketing decisions.
• Use creative thinking and analytical techniques to identify opportunities to improve business and product operations and the onsite player experience.
• Explore new software, tools, and analytical techniques to enhance the quality and effectiveness of analysis.
• Identify opportunities to improve existing processes and incorporate data more effectively into business decisions.
• Communicate analytical findings and recommendations clearly and positively to help drive meaningful change.
• Collaborate with colleagues to brainstorm ideas, share knowledge, and develop new approaches to solving business challenges.

Job description

Bally's Interactive in Jersey City, NJ, is seeking a data-driven analyst to partner with cross-functional teams across Marketing and Product to translate business priorities into actionable analytical opportunities.

You will analyze data from multiple sources to uncover trends, provide recommendations to improve acquisition, conversion and retention in Sports and iGaming products, and support leadership with insights to inform decisions.