Senior Media Analytics & Data Science Analyst

Publicis Groupe; Atlanta, Northern (GA, KY); Hybrid; USD 73,000 - 96,000; Full time

Benefits offered by this job

Paid Family Care

Adoption & Fertility support

Pet adoption support

Employee Assistance Programs

Tuition Assistance

Flexible Time Off

Work Your World

Matching Gifts

Job summary

Razorfish is seeking a highly analytical Senior Analyst to support media analytics and measurement for a large Razorfish media client. This role transforms data into clear, actionable insights that inform campaign optimization and future planning.

You will collaborate with media, strategy, and analytics teams to ensure data accuracy and decision-ready outputs, enabling faster, smarter media decisions. Applicants should have 3–5+ years in analytics and strong SQL, Looker/Tableau experience;

Qualifications

• 3–5+ years of experience in media, digital or marketing analytics.
• Strong understanding of paid media metrics and performance drivers.
• Experience translating data into insights and actionable recommendations.
• Familiarity with measurement frameworks and performance analysis approaches.
• Some proficiency in web analytics and visualization tools (Adobe Analytics, GA4).
• Experience with data visualization platforms (Looker, Tableau, PowerBI).
• Strong proficiency in SQL and cloud databases (BigQuery preferred).
• Strong attention to detail and ability to deliver accurate, high-quality outputs.
• Effective communication skills with ability to present insights clearly.

Responsibilities

• Analyze cross-channel media performance to support optimization and planning.
• Applies core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.
• Support development and execution of measurement frameworks, learning agendas, and testing strategies.
• Partner with media teams to identify in-flight optimization opportunities.
• Deep dive into media & web analytics platforms to diagnose performance as needed.
• Develop dashboards and reports that are intuitive and decision-focused.
• Support reporting automation and data architecture.
• Ensure data accuracy, consistency, and quality across outputs.
• Contribute to presentations with insight-driven storytelling.

Skills

Media analytics

Paid metrics

Data to insights

Measurement frameworks

Web analytics tools

Data visualization

SQL & BigQuery

Attention to detail

Communication skills

Tools

Adobe Analytics

GA4

Looker

Tableau

PowerBI

BigQuery

Job description

Razorfish is seeking a highly analytical Senior Analyst to support media analytics and measurement for a large Razorfish media client. This role transforms data into clear, actionable insights that inform campaign optimization and future planning.

You will collaborate with media, strategy, and analytics teams to ensure data accuracy and decision-ready outputs, enabling faster, smarter media decisions. Applicants should have 3–5+ years in analytics and strong SQL, Looker/Tableau experience;