Senior Analytics & Data Strategy Lead

Publicis Groupe ANZ; Atlanta, Northern (GA, KY); Hybrid; USD 112,000 - 154,000; Full time

Benefits offered by this job

Paid family care

Health and wellness benefits

Flexible working arrangements

Work Your World program

Tuition assistance

Job summary

Razorfish, a Publicis Groupe agency, is seeking a strategic Associate Director to lead media analytics and measurement. You will transform data into actionable insights to optimize campaigns, guide media investment decisions, and inform future planning.

You will collaborate with Media, Strategy, and Client teams to advance automation and scalable measurement frameworks, supporting a key retail client across paid media performance reporting and data-sharing processes.

Qualifications

• 7+ years of experience in media analytics, marketing analytics, or data science.
• Strong expertise in paid media measurement, KPIs, and performance optimization across channels.
• Proven ability to translate data into clear insights and actionable recommendations.
• Experience developing measurement frameworks, learning agendas, and performance strategies.
• Advanced proficiency with analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker).
• Experience with data transformation, automation, and pipeline tools (e.g., SQL, GCP, Funnel.io).

Responsibilities

• Lead end-to-end media analytics and measurement strategy across campaigns.
• Translate performance data into actionable insights that drive optimization.
• Develop measurement frameworks and learning agendas aligned to goals.
• Deliver audience, competitive, and cross-channel insights to inform strategy.
• Ensure dashboards and outputs are polished, intuitive, and decision-ready.
• Mentor team members to elevate work from reporting to insight generation.

Skills

Media analytics

Marketing analytics

Data science

Paid media measurement

KPIs

Performance optimization

Analytics storytelling

Mentoring

Strategic thinking

Tools

CM360

Meta

Adobe Analytics

GA4

Tableau

Looker

GCP

Funnel.io

Job description

Razorfish, a Publicis Groupe agency, is seeking a strategic Associate Director to lead media analytics and measurement. You will transform data into actionable insights to optimize campaigns, guide media investment decisions, and inform future planning.

You will collaborate with Media, Strategy, and Client teams to advance automation and scalable measurement frameworks, supporting a key retail client across paid media performance reporting and data-sharing processes.