Senior Media Analyst - Actionable Insights & Optimization

Havas Edge LLC.; Carlsbad (CA); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

Comprehensive benefits package

401(k) match

Job summary

Havas Edge LLC. is seeking a Senior Media Analyst to collaborate with strategy, account, and media teams to evaluate campaign performance and uncover insights that drive business results.

You will translate complex data into clear, actionable recommendations and advise testing approaches, measurement, and data readiness, turning data into compelling narratives for technical and non-technical audiences. You will manage a portfolio of client accounts, develop measurement strategies, and produce

Qualifications

• Bachelor’s degree or equivalent work experience in Technology, Business Analytics, Digital Marketing, CS, Statistics, or related field
• 4-7 years of experience in digital marketing, advertising, or ecommerce analytics
• Strong knowledge and experience analyzing digital media channels (Programmatic, Paid Social, Paid Search, Display, etc.)
• Strong verbal and written communication skills
• Knowledge of data and digital analytics constructs
• Ability to write basic/intermediate SQL queries
• Experience with tag management and GTM, and analytics platforms like Google Analytics
• Experience managing multiple advertiser accounts

Responsibilities

• Assess cross-channel performance and attribution to identify optimization opportunities
• Present findings to clients with clear narratives on trends and business impact
• Manage a portfolio of client accounts and prioritize deliverables
• Outline campaign measurement strategies and testing roadmaps
• Serve as analytics partner to clients and internal stakeholders
• Handle ad hoc client reporting and insights requests
• Develop testing roadmaps and analytics implementation plans for new campaigns
• Produce automated dashboards with 3rd party data and BI tools
• Compile data from multiple sources into cohesive reports
• Leverage audience and market insights to inform testing strategies
• Analyze site behavior with web analytics tools to identify improvements
• Lead campaign tracking implementation including GTM, pixel deployment, and tagging configurations
• Collaborate with media teams to track brand awareness and safety metrics
• Apply machine learning and statistical methods to large datasets for insights and experimentation

Skills

Communication

Team player

Analytical thinking

Presentation

Education

Bachelor’s degree or equivalent

Tools

Google Analytics

Google Tag Manager

Snowflake

BigQuery

Amazon S3

PostgreSQL

ETL/ELT

Job description

Havas Edge LLC. is seeking a Senior Media Analyst to collaborate with strategy, account, and media teams to evaluate campaign performance and uncover insights that drive business results.

You will translate complex data into clear, actionable recommendations and advise testing approaches, measurement, and data readiness, turning data into compelling narratives for technical and non-technical audiences. You will manage a portfolio of client accounts, develop measurement strategies, and produce