Senior Media Analyst

Havas Edge LLC.; Carlsbad (CA); On-site; USD 95,000 - 135,000; Full time

Benefits offered by this job

Comprehensive benefits package

401(k) match

Job summary

Havas Edge LLC. is seeking a Senior Media Analyst to collaborate with strategy, account, and media teams to evaluate campaign performance and uncover insights that drive business results.

You will translate complex data into clear, actionable recommendations and advise testing approaches, measurement, and data readiness, turning data into compelling narratives for technical and non-technical audiences. You will manage a portfolio of client accounts, develop measurement strategies, and produce

Qualifications

• Bachelor’s degree or equivalent work experience in Technology, Business Analytics, Digital Marketing, CS, Statistics, or related field
• 4-7 years of experience in digital marketing, advertising, or ecommerce analytics
• Strong knowledge and experience analyzing digital media channels (Programmatic, Paid Social, Paid Search, Display, etc.)
• Strong verbal and written communication skills
• Knowledge of data and digital analytics constructs
• Ability to write basic/intermediate SQL queries
• Experience with tag management and GTM, and analytics platforms like Google Analytics
• Experience managing multiple advertiser accounts

Responsibilities

• Assess cross-channel performance and attribution to identify optimization opportunities
• Present findings to clients with clear narratives on trends and business impact
• Manage a portfolio of client accounts and prioritize deliverables
• Outline campaign measurement strategies and testing roadmaps
• Serve as analytics partner to clients and internal stakeholders
• Handle ad hoc client reporting and insights requests
• Develop testing roadmaps and analytics implementation plans for new campaigns
• Produce automated dashboards with 3rd party data and BI tools
• Compile data from multiple sources into cohesive reports
• Leverage audience and market insights to inform testing strategies
• Analyze site behavior with web analytics tools to identify improvements
• Lead campaign tracking implementation including GTM, pixel deployment, and tagging configurations
• Collaborate with media teams to track brand awareness and safety metrics
• Apply machine learning and statistical methods to large datasets for insights and experimentation

Skills

Communication

Team player

Analytical thinking

Presentation

Education

Bachelor’s degree or equivalent

Tools

Google Analytics

Google Tag Manager

Snowflake

BigQuery

Amazon S3

PostgreSQL

ETL/ELT

Job description

As a growing and highly unique agency in the digital media and analytics vertical, your participation will be significant resulting in your future growth and our company's competitive advantage. This is your chance to do something different, have a voice, contribute, and make a difference, and within a unique operating model. This is your chance to join a highly accountable performance team with leadership that cares more about the people than anything else.

The Senior Media Analyst works closely with strategy, account, and media teams to evaluate campaign performance and uncover insights that drive business results. This role creates and presents client-facing reports, translating complex data into clear, actionable recommendations that demonstrate the value of digital media investments. The Senior Media Analyst also advises testing approaches, campaign measurement, data collection, and technology readiness while turning data into compelling, insight-driven narratives for both technical and non-technical audiences.

WHAT YOU’LL DO:

• Assess digital cross-channel performance and attribution data to identify opportunities for media optimization and budget allocation.
• Present findings and performance insights directly to clients on a regular basis, translating complex data into clear, compelling narratives that highlight trends, optimization opportunities, and business impact.
• Manage a portfolio of client accounts simultaneously, prioritizing deliverables, analyzing performance data, and providing strategic insights to support campaign success and business objectives.
• Outline campaign success through detailed measurement strategies
• Serve as a trusted analytics partner to clients and internal stakeholders, providing strategic guidance and performance insights.
• Handle incoming ad hoc client requests for reporting and campaign insights
• Develop and recommend testing roadmaps, measurement approaches, and analytics implementation plans for new campaigns.
• Produce automated dashboards with 3rd party data and business intelligence visualization tools
• Compile multiple data sources into cohesive and understandable reports for internal and external use
• Leverage audience, behavioral, and market insights to identify optimization opportunities and inform testing strategies.
• Analyze site behavior using web analytics tools to identify areas for improvement.
• Lead campaign tracking implementation, including pixel deployment, tag management, Google Tag Manager (GTM) configuration, and campaign setup to ensure accurate data collection and measurement.
• Partner with media teams to track brand awareness and brand safety metrics, identifying opportunities to optimize campaign performance while safeguarding brand integrity.
• Leverage machine learning, statistical and programming skills in analyzing large datasets to extract actionable insights that inform experimental design and model development.

WHO YOU ARE:

• Bachelor’s degree or equivalent work experience in Technology, Business Analytics, Digital Marketing, Computer Science, Statistics, or a related field
• 4-7 years of experience in digital marketing, advertising, or e-commerce analytics
• Strong knowledge and experience analyzing digital media channels (Programmatic, Paid Social, Paid Search, Display, etc.)
• Strong verbal and written communication skills
• Strong understanding of data and digital analytics constructs
• Ability to write custom basic and intermediate-level SQL queries
• Experience in advertising tag management and implementation (including GTM), and basic analytics platforms including Google Analytics
• Knowledge of best practices as related to reporting, able to transform analysis into actionable insights
• Experience managing multiple advertiser accounts
• Measured skills in Microsoft Office, Google Doc suite, conditional formulas, and pivot tables
• Ability to manage negative situations and effectively communicate creative resolutions
• Able to stay organized and on track with the details of numerous campaigns, clients, and responsibilities
• Flexible, adaptable, and able to function effectively under pressure, and maintain a professional manner and appearance at all times
• A team player who is self-motivated, enthusiastic, and customer-centric
• You demonstrate expertise in time series ensemble modeling, multivariate regression and classification, survival analysis, cluster analysis, design of experiments, and machine learning algorithms learning algorithms
• You have expert ability to identify appropriate statistical procedures to address specific business or data insight challenges

Preferred Technical Skills:

• Familiarity with common data technologies, including Snowflake, BigQuery, Amazon S3
• Familiarity with writing SQL queries in PostgreSQL
• Strong knowledge of best practices as related to common digital advertising/e-commerce stacks
• 2-4 years in ETL/ELT frameworks, data transformation, business intelligence development
• Strong knowledge of various ETL/ELT data ingestion platforms
• Knowledgeable on and able to provide informed opinions on analytics technology stacks, ranging from ETL/ELT through dashboard creation, automation, and insight delivery
• Strong desire to learn, build and improve operational excellence and scale through technology and automation
• Experience or interest in data architecture and building scalable solutions

WHO WE ARE:

Build the Business. Build the Brand.

At Havas Edge we influence people to act by combining multi-channel marketing and commerce, plus the creative and technology that powers them. Our work results in profitable growth and lasting relationships between customers and our clients’ brands.

We are an award-winning, international, performance marketing agency with a proven track record of helping clients succeed. We're an integrated agency that embraces every media channel; a creative powerhouse that loves data and analytics, and a passionate partner committed to giving clients more for less. With expertise across all digital, broadcast, and media domains, we help our clients build their businesses and brands - in that order.

Havas Edge is part of the Edge Performance Network (EPN), a full-service, global performance marketing network. The EPN offers clients expertise in all aspects of performance marketing, from analytics to strategy, creative and production, media planning, and buying across all channels, as well as the industry’s best attribution and modeling capabilities.

We are a full-service, direct response agency, headquartered in Carlsbad, CA with offices and affiliated offices in Boston, MA; Dallas, TX; London, UK; Los Angeles, CA; and Paris, FR.

Havas Edge is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status, or any other basis provided by federal, state, or local law.

We foster a culture where ideas and decisions from all people help us grow, innovate, and create the best work to be relevant in a rapidly changing world. We offer a competitive salary, comprehensive benefits package, 401(k) match, and more! We pride ourselves on having a highly collaborative environment and seek individuals who thrive in a similar capacity.