Senior Media Analytics & Insights Lead

Razorfish; Miami (FL); On-site; USD 73,000 - 113,000; Full time

Benefits offered by this job

Paid Family Care

Adoption assistance

Pet adoption support

Tuition Assistance

Flexible time off

Flexible working arrangements

Job summary

Razorfish seeks a highly analytical Senior Analyst to support media analytics and measurement across campaigns. This role transforms data into clear, actionable insights that inform campaign optimization and future planning.

The Senior Analyst collaborates with media, strategy, and analytics teams to ensure data accuracy, relevant insights, and polished outputs—enabling faster, smarter media decisions.

Qualifications

• 3–5+ years of experience in media analytics, marketing analytics, or data analysis.
• Strong understanding of paid media metrics, performance drivers, and campaign structure.
• Experience translating data into insights and actionable recommendations.
• Familiarity with measurement frameworks and performance analysis approaches.
• Proficiency in analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker).
• Experience with data tools or automation (e.g., Excel, SQL, Funnel.io, or similar).
• Strong attention to detail and ability to deliver accurate, high-quality outputs.
• Effective communication skills with ability to present insights clearly and concisely.

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning
• Distinguish drivers of performance and connect media investment to business outcomes
• Translate data into clear findings and actionable recommendations
• Support development and execution of measurement frameworks and learning agendas
• Conduct audience, competitive, and performance analysis to inform strategy
• Partner with media teams to identify in-flight optimization opportunities
• Build and maintain dashboards and reports that are intuitive and decision-ready
• Support data automation and pipeline development (e.g., GCP, Funnel.io)
• Ensure data accuracy, consistency, and quality across outputs
• Contribute to presentations with insight-driven storytelling, not just data reporting

Skills

Media analytics

Marketing analytics

Data analysis

Communication

Attention to detail

Tools

CM360

Meta

Adobe Analytics

GA4

Tableau

Looker

Funnel.io

Job description

Razorfish seeks a highly analytical Senior Analyst to support media analytics and measurement across campaigns. This role transforms data into clear, actionable insights that inform campaign optimization and future planning.

The Senior Analyst collaborates with media, strategy, and analytics teams to ensure data accuracy, relevant insights, and polished outputs—enabling faster, smarter media decisions.