Senior Data Strategy Analyst (Hybrid) — Insights & MMM

Avalere Health Group; United States; Hybrid; USD 102,000 - 120,000; Full time

Benefits offered by this job

401K with employer match up to 4%

Life insurance

Disability coverage

Medical, dental, and vision plans

Hybrid and remote work options

Work from anywhere across the globe (2

20 vacation days + 1 personal day

Public holidays (9)

Job summary

Avalere Health is seeking a Senior Data Strategy Analyst to drive media reporting and measurement for client accounts, with emphasis on cross-channel performance and analytics excellence. You will independently manage reporting workstreams and collaborate across Strategy, Media, Client Services, Data Engineering, and Data Science to deliver insights-driven outputs.

Responsibilities include creating dashboards in Tableau, leveraging advanced analytics like attribution and MMM, and translating

Qualifications

• 2–3 years of experience in marketing or media analytics, including experience analyzing pharmaceutical marketing campaigns.
• Strong understanding of digital and traditional media performance metrics.
• Proficiency in Google Analytics and Tableau.
• Familiarity with pharmaceutical marketing measurement tools, such as Crossix, for client reporting and recommendations.
• Working knowledge of tagging systems and campaign performance datasets.
• Proficiency in Excel and PowerPoint (or Google equivalents).
• Strong analytical, problem-solving, and communication skills.
• Ability to translate complex data into insights for non-technical audiences.

Responsibilities

• Develop and deliver recurring and ad hoc reporting with accuracy, clarity, and alignment to client KPIs.
• Translate performance data into clear insights and optimization recommendations.
• Support the development and refinement of measurement frameworks.
• Partner with Strategy, Media, Client Services, Data Engineering, and Data Science teams to ensure data integrity and actionable reporting outputs.
• Contribute to Tableau dashboard builds and reporting automation initiatives.
• Assist in integrating advanced analytics outputs (e.g., attribution, incrementality, MMM) into client reporting.
• Identify performance trends, risks, and opportunities within campaign data.
• Ensure timely delivery of reporting outputs and proactively communicate risks or blockers.

Skills

Marketing analytics

Data analysis

Communication

Excel

Tools

Google Analytics

Tableau

Crossix

Tagging systems

Job description

Avalere Health is seeking a Senior Data Strategy Analyst to drive media reporting and measurement for client accounts, with emphasis on cross-channel performance and analytics excellence. You will independently manage reporting workstreams and collaborate across Strategy, Media, Client Services, Data Engineering, and Data Science to deliver insights-driven outputs.

Responsibilities include creating dashboards in Tableau, leveraging advanced analytics like attribution and MMM, and translating