Media Analytics & Insights Analyst

Critical Mass; San Jose (CA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Global maternity and parental leave

Work-life balance

Competitive benefits packages

Vacation and wellness days

Professional development programs

Job summary

Critical Mass is seeking a Media Analyst to measure, report, and optimize paid media campaigns. You will translate objectives into KPIs, monitor performance, and deliver clear insights for optimization across search, social, display, and video channels.

You will build dashboards, perform QA on data, and collaborate with media, strategy, and account teams to drive data-informed decisions. A strong analytical background and experience with major ad platforms are required.

Qualifications

• Bachelor’s degree in a quantitative or technical field.
• 3–5 years of experience leading analytics deliverables in media marketing science, ideally in B2B contexts.
• Experience analyzing performance across digital media channels (paid search, paid social, programmatic display, online video, etc.).
• Strong understanding of media metrics (impressions, reach, frequency, CPM, CTR, CPC, video completion, conversion rate, CPA, ROAS).
• Experience with platforms like Google Ads, Meta, LinkedIn, TikTok, DSPs, or ad servers; familiarity with web analytics tools (GA/Adobe).
• Strong proficiency in Excel and large datasets; experience with data visualization tools (Tableau/Power BI/Looker).
• Ability to translate trends into actionable recommendations; strong written and verbal communication.

Responsibilities

• Develop measurement frameworks linking objectives, tactics and KPIs.
• Analyze campaign performance across paid media channels and monitor benchmarks.
• Create recurring reports and dashboards; provide insights and recommended actions.
• Investigate data discrepancies and ensure accurate reporting across platforms.
• Collaborate with media planners, buyers, strategists, and analytics stakeholders.

Skills

Data analysis

Reporting

Communication

Attention to detail

Education

B.S. degree in a quantitative or technical field

Tools

SQL

Excel

Tableau

Power BI

Job description

Critical Mass is seeking a Media Analyst to measure, report, and optimize paid media campaigns. You will translate objectives into KPIs, monitor performance, and deliver clear insights for optimization across search, social, display, and video channels.

You will build dashboards, perform QA on data, and collaborate with media, strategy, and account teams to drive data-informed decisions. A strong analytical background and experience with major ad platforms are required.