Senior Media Analytics & Insights Analyst

Razorfish; Birmingham (MI); On-site; USD 73,000 - 113,000; Full time

Benefits offered by this job

Work Your World program

Flexible working arrangements

Paid time off

Tuition Assistance

Employee Assistance Programs

Job summary

Razorfish is seeking a highly analytical Senior Analyst to support media analytics and measurement across campaigns. This role transforms data into clear, actionable insights that inform campaign optimization and future planning.

The Senior Analyst partners with media, strategy, and analytics teams to ensure data is accurate, insights are relevant, and outputs are polished and decision-ready—with a focus on enabling faster, smarter media decisions.

Qualifications

• 3–5+ years of experience in media analytics, marketing analytics, or data analysis.
• Strong understanding of paid media metrics, performance drivers, and campaign structure.
• Experience translating data into insights and actionable recommendations.
• Familiarity with measurement frameworks and performance analysis approaches.
• Proficiency in analytics and visualization tools (e.g., Adobe Analytics, GA4, Tableau, Looker).
• Experience with data tools or automation (e.g., Excel, SQL, Funnel.io, or similar).
• Strong attention to detail and ability to deliver accurate, high-quality outputs.
• Effective communication skills with ability to present insights clearly and concisely.

Responsibilities

• Analyze cross-channel media performance and deliver insights to support campaign optimization and planning.
• Apply core media principles to distinguish between symptoms and drivers of performance, connecting media investment, audience strategy, creative effectiveness, and channel mix to business outcomes.
• Translate data into clear findings and actionable recommendations.
• Support development and execution of measurement frameworks and learning agendas.
• Conduct audience, competitive, and performance analysis to inform strategy.
• Partner with media teams to identify in-flight optimization opportunities.
• Build and maintain dashboards and reports that are intuitive and decision-ready.
• Support data automation and pipeline development (e.g., GCP, Funnel.io).
• Ensure data accuracy, consistency, and quality across outputs.
• Contribute to presentations with insight-driven storytelling, not just data reporting.

Skills

Media analytics

Marketing analytics

Data visualization

Adobe Analytics

GA4

Tableau

Looker

SQL

Excel

Funnel.io

Tools

CM360

Meta

GA4

Tableau

Looker

Funnel.io

Job description

Razorfish is seeking a highly analytical Senior Analyst to support media analytics and measurement across campaigns. This role transforms data into clear, actionable insights that inform campaign optimization and future planning.

The Senior Analyst partners with media, strategy, and analytics teams to ensure data is accurate, insights are relevant, and outputs are polished and decision-ready—with a focus on enabling faster, smarter media decisions.