Senior Media Activation Specialist

WPP Media Limited; Los Angeles (CA); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Competitive medical

Vision & dental insurance

Significant PTO

Retirement plans

Partner discounts

Mental health days

Job summary

WPP Media in Los Angeles is seeking a Senior Associate within Media Activation to support paid search and programmatic campaigns. You will collaborate with planning, analytics, ad operations, and other activation teams to deliver campaigns that meet client objectives and performance goals.

The ideal candidate has hands-on experience with Google Ads, The Trade Desk, or DV360, is curious, collaborative, and eager to continue developing media activation expertise.

Qualifications

• 2+ years of experience in paid search, programmatic media, digital activation, media buying, or related field.
• Hands-on experience with Google Ads, The Trade Desk, DV360.
• Experience supporting campaign setup, trafficking, optimization, pacing, and performance reporting.
• Strong proficiency in Microsoft Excel and comfort working with numbers, statistics, and performance data.
• Clear written and verbal communication skills.
• Ability to collaborate with planning, analytics, ad operations, and activation partners.
• Curiosity and willingness to ask thoughtful questions, learn new platforms, and deepen technical knowledge.

Responsibilities

• Support the planning, execution, optimization, and reporting of paid search and programmatic media campaigns.
• Activate campaigns across platforms such as Google Ads, The Trade Desk, and DV360.
• Translate media plans and client objectives into accurate campaign builds, targeting strategies, and platform settings.
• Conduct keyword, audience, competitive, and marketplace research to inform campaign recommendations.
• Monitor campaign pacing, budgets, delivery, and performance against established KPIs.
• Analyze platform and campaign data to identify trends, optimization opportunities, and areas for improved performance.
• Make campaign adjustments related to bidding, budgets, targeting, audiences, keywords, placements, and other activation levers.
• Develop clear performance updates, reports, and actionable insights for internal teams.
• Collaborate with planning, analytics, ad operations, and other activation teams to support integrated campaign execution.

Skills

Paid search

Programmatic media

Google Ads

The Trade Desk

DV360

Excel

Analytical mindset

Cross-functional collaboration

Campaign optimization

Job description

WPP Media in Los Angeles is seeking a Senior Associate within Media Activation to support paid search and programmatic campaigns. You will collaborate with planning, analytics, ad operations, and other activation teams to deliver campaigns that meet client objectives and performance goals.

The ideal candidate has hands-on experience with Google Ads, The Trade Desk, or DV360, is curious, collaborative, and eager to continue developing media activation expertise.