Retail Media Activation Manager - Search & Programmatic

Mindshare; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Paid time off

Job summary

WPP Media in New York is seeking a Manager, Media Activation Retail Search to lead a cross‑functional team and drive performance across biddable retail channels. You will own campaign setup, bidding recommendations, and budgeting to achieve client goals, collaborating across agency teams to translate briefs into active plans.

The role emphasizes data-driven optimization, best‑in‑class reporting, and staying current with marketplace dynamics to unlock growth opportunities for clients.

Qualifications

• Bachelor's degree or equivalent professional work experience in a relevant field.
• 3+ years of experience in biddable performance media execution, with a strong preference for retail media execution.

Responsibilities

• Lead a team of direct reports and oversee their career development.
• Oversee activation of search and programmatic media across retailer networks (Amazon, Instacart, Walmart, etc.).
• Execute campaign setup, bid recommendations, and budgeting to meet client goals.
• Maintain relationships with key stakeholders to maximize promotional opportunities.
• Ensure campaigns follow WPP Media guidelines and best practices.
• Develop cross‑channel testing and optimization strategies.
• Prepare weekly, monthly, and quarterly performance reports.

Skills

Team management

Retail media

Campaign management

Bid management

Excel

PowerPoint

Outlook

Education

Bachelor's Degree in Business/Analytics/Marketing/Communications/Advertising

Tools

Pacvue

Skai

Epsilon

Microsoft Office

Job description

WPP Media in New York is seeking a Manager, Media Activation Retail Search to lead a cross‑functional team and drive performance across biddable retail channels. You will own campaign setup, bidding recommendations, and budgeting to achieve client goals, collaborating across agency teams to translate briefs into active plans.

The role emphasizes data-driven optimization, best‑in‑class reporting, and staying current with marketplace dynamics to unlock growth opportunities for clients.