Senior Retail Media Activation Specialist

Mindshare; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits

Job summary

WPP Media in the United States is seeking a Senior Associate, Commerce Activation with a passion for retail and marketplaces to drive excellence in biddable media across search and programmatic channels. You will lead end-to-end processes from competitive research to tactical optimization and performance reporting.

Ideal candidates bring 2+ years in biddable performance media, a track record across major retail platforms, and strong analytical and collaboration skills.

Qualifications

• Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 2+ years of experience in biddable performance media execution, with a strong preference for retail media execution.
• Experience in campaign management across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self-starter attitude that thrives in a fast-paced environment.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Responsibilities

• Manage search and programmatic media activations across retailer networks (Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.).
• Execute campaign setup, bid recommendations, and budgeting with Pacvue, Skai, and Epsilo.
• Optimize client accounts to meet KPIs.
• Ensure ongoing campaign compliance with guidelines and best practices.
• Prepare weekly, monthly, and quarterly performance reports.
• Identify insights from historical data and competitive research.
• Address technical issues with media campaign serving.
• Understand drivers of performance on ecommerce platforms and marketplaces.
• Assist with reconciliation, invoicing, trafficking, and data mapping to internal systems.

Skills

Retail media activations

Campaign management

Budgeting & bid optimization

KPI optimization

Reporting & analytics

Data-driven insights

Ecommerce performance

Cross-network optimization

Education

Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience

Tools

Pacvue

Skai

Epsilo

Job description

WPP Media in the United States is seeking a Senior Associate, Commerce Activation with a passion for retail and marketplaces to drive excellence in biddable media across search and programmatic channels. You will lead end-to-end processes from competitive research to tactical optimization and performance reporting.

Ideal candidates bring 2+ years in biddable performance media, a track record across major retail platforms, and strong analytical and collaboration skills.