Senior Media Activation Specialist

Mindshare; Los Angeles (CA); Hybride; USD 45 000 - 90 000; Plein temps

Résumé du poste

WPP Media in Los Angeles is seeking a Senior Associate within Media Activation to support the planning, execution, optimization, and reporting of paid search and programmatic campaigns.

You will collaborate with planning, analytics, ad operations, and other activation teams to deliver campaigns that meet client objectives and performance goals. Hands-on experience with Google Ads, The Trade Desk, or DV360 is highly preferred.

Qualifications

• 2+ years of relevant experience in paid search or programmatic media.
• Hands-on experience with Google Ads, The Trade Desk, or DV360.
• Strong proficiency in Excel and ability to work with performance data.
• Clear written and verbal communication; ability to collaborate across teams.

Responsabilités

• Support planning, execution, optimization, and reporting of paid search and programmatic campaigns.
• Activate campaigns across Google Ads, The Trade Desk, DV360.
• Translate plans into accurate campaign builds and targeting strategies.
• Monitor pacing, budgets, and performance against KPIs.
• Analyze data to identify trends and optimization opportunities.
• Prepare performance updates and actionable insights for internal teams.

Connaissances

Paid search

Programmatic media

Digital activation

Media buying

Google Ads

The Trade Desk

DV360

Microsoft Excel

Outils

Microsoft Excel

Description du poste

WPP Media in Los Angeles is seeking a Senior Associate within Media Activation to support the planning, execution, optimization, and reporting of paid search and programmatic campaigns.

You will collaborate with planning, analytics, ad operations, and other activation teams to deliver campaigns that meet client objectives and performance goals. Hands-on experience with Google Ads, The Trade Desk, or DV360 is highly preferred.