Senior MarTech Leader: Personalization & Loyalty (Hybrid)

The Cheesecake Factory Incorporated; Calabasas (CA); Hybrid; USD 180,000 - 200,000; Full time

Benefits offered by this job

Annual bonus

Medical, Dental & Vision

401K with company match

Vacation days (3-4 weeks)

Sick time

Tuition Reimbursement

Adoption Assistance

Dining discount

Annual gift card

Job summary

The Cheesecake Factory Incorporated is seeking aSenior Manager, Marketing Technology to lead MarTech and loyalty platforms, driving personalization, CRM, and AI-enabled marketing initiatives. You will partner with Marketing, Technology, Analytics, Finance, Loyalty, and Operations to optimize data, processes, and platforms for measurable business impact.

This role emphasizes strategic thinking, hands-on execution, and cross-functional collaboration, with a hybrid work model and a strong focus on

Qualifications

• Bachelor's degree or equivalent in a relevant field.
• 10+ years of experience in Marketing Technology, CRM, Loyalty Platforms, or related disciplines.
• Deep expertise managing MarTech ecosystems including CRM, loyalty, CDP, and marketing automation.
• Hands-on experience with Salesforce Marketing Cloud and related customer engagement technologies.
• Strong understanding of customer journey design, personalization strategies, and lifecycle marketing.
• Experience with data architecture, system integrations, APIs, and enterprise-scale marketing technology environments.
• Ability to design scalable MarTech solutions and support long-term technology roadmaps.
• Proficiency with SQL, SSJS, AMPscript, HTML, and related technical tools.
• Strong project management, communication, problem-solving, and stakeholder management skills.
• Proven ability to partner effectively with business, technology, analytics, and finance teams.

Responsibilities

• Martech & Loyalty Platforms Management: support execution, optimization, and ongoing enhancements of marketing tech and loyalty platforms.
• Team Partnership: provide day-to-day guidance, coaching, prioritization, and project management for the MarTech team.
• Campaign Execution & Lifecycle Marketing: support email, SMS, push, in-app campaigns and lifecycle journeys.
• Personalization & AI Capabilities: implement personalization initiatives and AI-driven marketing features.
• CRM & Data Activation: oversee guest data activation, segmentation, and reporting integration.
• Loyalty Platform Administration: manage promotions, rewards, segmentation, and future capabilities.
• Martech Operations & Governance: maintain docs, monitor integrations, and support governance and planning.

Skills

MarTech strategy

CRM & Loyalty

AI-enabled marketing

Project management

Stakeholder management

Data-driven decision making

SQL

SSJS

AMPscript

HTML

Leadership

Education

Bachelor's degree in Information Systems, Computer Science, Marketing, Business Administration, Data Analytics, Engineering, or a related field

Tools

Salesforce Marketing Cloud

SessionM

Job description

The Cheesecake Factory Incorporated is seeking aSenior Manager, Marketing Technology to lead MarTech and loyalty platforms, driving personalization, CRM, and AI-enabled marketing initiatives. You will partner with Marketing, Technology, Analytics, Finance, Loyalty, and Operations to optimize data, processes, and platforms for measurable business impact.

This role emphasizes strategic thinking, hands-on execution, and cross-functional collaboration, with a hybrid work model and a strong focus on