Senior MarTech & Loyalty Leader – Hybrid, AI-Powered

The Cheesecake Factory; Calabasas (CA); Hybrid; USD 180,000 - 260,000; Full time

Benefits offered by this job

Annual bonus

Benefits on day one

401K with company match

Vacation time

Sick time

Tuition reimbursement

Adoption assistance

Dining discount

Gift cards

Job summary

The Cheesecake Factory is seeking a Senior Manager, Marketing Technology to lead, optimize, and evolve our MarTech and loyalty ecosystem. You will work across Marketing, Technology, Analytics, Finance, Loyalty, and Operations to ensure integrated data, platforms, and processes drive guest experiences.

You will champion personalization, lifecycle marketing, and AI-enabled capabilities while balancing strategy with hands-on execution in a fast-paced environment.

Qualifications

• Bachelor's degree or higher in a related field.
• 10+ years of experience in Marketing Tech, CRM, Loyalty, Marketing Automation, CDPs, or related areas.
• Deep expertise managing MarTech ecosystems including CRM, loyalty, CDP, and marketing automation.
• Hands-on experience with Salesforce Marketing Cloud and related consumer engagement technologies.
• Strong understanding of customer journey design, personalization, and lifecycle marketing.
• Experience with data architecture, system integrations, APIs, and enterprise-scale marketing tech environments.
• Ability to design scalable MarTech solutions and long-term roadmaps.
• Proficiency with SQL, SSJS, AMPscript, HTML, and related tools.
• Strong PM, communication, problem-solving, and stakeholder skills.
• Proven ability to partner with business, technology, analytics, and finance teams.

Responsibilities

• Lead day-to-day management, optimization, and evolution of marketing technology and loyalty ecosystem.
• Partner with cross-functional teams to translate business needs into platform enhancements and operational processes.
• Evaluate current and emerging technologies for innovation and growth.
• Ensure platforms are configured, maintained, and scaled to support objectives.

Skills

Marketing technology

CRM

Loyalty platforms

Salesforce Marketing Cloud

Data analytics

Project management

Stakeholder management

SQL/AMPscript/HTML

Education

Bachelor's degree in Information Systems/CS/Marketing/Business Admin/Data Analytics/Engineering

Tools

Salesforce Marketing Cloud

SessionM

Job description

The Cheesecake Factory is seeking a Senior Manager, Marketing Technology to lead, optimize, and evolve our MarTech and loyalty ecosystem. You will work across Marketing, Technology, Analytics, Finance, Loyalty, and Operations to ensure integrated data, platforms, and processes drive guest experiences.

You will champion personalization, lifecycle marketing, and AI-enabled capabilities while balancing strategy with hands-on execution in a fast-paced environment.