Head of MarTech & Personalization Strategy

RadNet, Inc.

New York (NY)

On-site

USD 140,000 - 150,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Disability insurance

Job summary

1-800-FLOWERS.COM, INC seeks a Director of Marketing Technology to architect, scale, and optimize the MarTech ecosystem driving customer acquisition, retention, loyalty, and revenue growth. You will lead a cross-functional team spanning marketing, product, analytics, technology, and executive leadership to implement data-driven omnichannel journeys.

The role focuses on CDP/CRM personalization, AI-driven insights, and enterprise platform governance, with a proven track record in digital

Qualifications

10+ years of progressive leadership experience in Marketing Technology, Digital Transformation, Marketing Operations, CRM, Customer Engagement, or related fields.
Proven success leading MarTech organizations within digital-first retailers, consumer brands, marketplaces, or multi-brand enterprises.
Demonstrated experience architecting and scaling modern marketing technology ecosystems.
Strong background in personalization, customer lifecycle marketing, and data-driven customer experiences.
Experience managing enterprise-level technology roadmaps and cross-functional teams.

Responsibilities

Develop and execute the enterprise MarTech vision and roadmap aligned with business goals and growth objectives.
Evaluate, implement, and optimize a scalable marketing technology ecosystem across multiple brands.
Partner with Marketing, Product, Analytics, Technology, Customer Care, and Executive Leadership teams to drive innovation and customer-centric strategies.
Serve as the executive sponsor for marketing technology transformation and modernization initiatives.
Lead strategy and optimization for customer data platforms (CDP), CRM, email, SMS, loyalty, mobile engagement, and lifecycle marketing technologies.
Drive advanced audience segmentation, identity resolution, customer scoring, and real-time personalization capabilities.
Implement data-driven omnichannel customer journeys that increase engagement, retention, repeat purchase behavior, and customer lifetime value.
Champion the adoption of AI and machine learning solutions across personalization, content generation, customer insights, and marketing optimization.
Establish robust experimentation, attribution, measurement, and predictive analytics frameworks.
Ensure reliable marketing data infrastructure, governance standards, and enterprise reporting capabilities.
Oversee integration of MarTech systems with eCommerce platforms, mobile applications, data warehouses, retail systems, and third-party solutions.
Partner with Technology and Data Engineering teams to ensure scalable architecture, API reliability, and platform performance.
Drive vendor management, platform governance, training, and change management initiatives.
Build, mentor, and lead a high-performing team of MarTech professionals, including product managers, marketing technologists, CRM experts, and platform administrators.
Act as a trusted advisor to senior marketing and business leaders on technology strategy and innovation opportunities.
Foster collaboration across Marketing, eCommerce, Media, Creative, Customer Experience, Analytics, and Technology organizations.