MarTech Owner: Data-Driven Personalization & Optimization

vnbcareers; Morristown (NJ); On-site; USD 140,000 - 190,000; Full time

Job summary

vnbcareers is seeking a Senior MarTech Lead in Morristown, NJ to own the end-to-end MarTech vision across data, orchestration, personalization and content. You will evaluate new technologies, build ROI models, and establish KPIs tied to business outcomes.

You will drive adoption of Adobe Target, Segment CDP, Snowflake, Salesforce & Marketing Cloud, and Adobe Experience Manager, partnering with web and product teams to optimize multi-channel customer journeys.

Qualifications

• Strategic thinker with execution discipline.
• Influential communicator across technical and non-technical teams.
• Data-driven decision making capabilities.
• Comfort navigating ambiguity and complex stakeholder environments.
• Governance mindset balanced with marketing agility.
• Hands-on ownership of enterprise MarTech platforms.
• Strong understanding of customer data, identity, consent and personalization.
• Ability to translate business strategy into technical execution.
• Experience managing vendors and budgets on cross-functional initiatives.
• Proven ability to optimize digital customer journeys in multi-channel settings.

Responsibilities

• Own the end-to-end MarTech vision and roadmap across data, orchestration, personalization and content.
• Evaluate new technologies, build ROI models, and set KPIs tied to outcomes.
• Maximize utilization of Adobe Target, Segment CDP, Snowflake, Salesforce & Marketing Cloud and AEM.
• Collaborate with web/product teams to optimize journeys across web, mobile and owned channels.
• Lead data-driven conversion programs using experimentation and personalization tools.
• Design and analyze A/B and multivariate tests with Adobe Target.
• Develop hypotheses from customer insights and scale winning experiences.
• Leverage CDP, data and content platforms to deliver relevant experiences.
• Activate audiences from Segment CDP and Snowflake to inform journeys and targeting.
• Partner with Content and Digital teams to enable scalable personalization via AEM.
• Work with Legal/Risk/InfoSec to ensure data governance and compliance.

Skills

Strategic thinking

Stakeholder communication

Data-driven decisions

MarTech platform ownership

Personalization data

Identity & consent

Translate strategy to execution

Vendor & budgets

Customer journeys optimization

Governance mindset

Education

Bachelor's degree in Marketing or Marketing Technology

Tools

Adobe Target

Segment CDP

Snowflake

Salesforce CRM/Marketing Cloud

Adobe Experience Manager (AEM)

Job description

vnbcareers is seeking a Senior MarTech Lead in Morristown, NJ to own the end-to-end MarTech vision across data, orchestration, personalization and content. You will evaluate new technologies, build ROI models, and establish KPIs tied to business outcomes.

You will drive adoption of Adobe Target, Segment CDP, Snowflake, Salesforce & Marketing Cloud, and Adobe Experience Manager, partnering with web and product teams to optimize multi-channel customer journeys.