Senior Manager MarTech

The Cheesecake Factory Incorporated; Calabasas (CA); Hybrid; USD 180,000 - 200,000; Full time

Benefits offered by this job

Annual bonus

Medical, Dental & Vision

401K with company match

Vacation days (3-4 weeks)

Sick time

Tuition Reimbursement

Adoption Assistance

Dining discount

Annual gift card

Job summary

The Cheesecake Factory Incorporated is seeking aSenior Manager, Marketing Technology to lead MarTech and loyalty platforms, driving personalization, CRM, and AI-enabled marketing initiatives. You will partner with Marketing, Technology, Analytics, Finance, Loyalty, and Operations to optimize data, processes, and platforms for measurable business impact.

This role emphasizes strategic thinking, hands-on execution, and cross-functional collaboration, with a hybrid work model and a strong focus on

Qualifications

• Bachelor's degree or equivalent in a relevant field.
• 10+ years of experience in Marketing Technology, CRM, Loyalty Platforms, or related disciplines.
• Deep expertise managing MarTech ecosystems including CRM, loyalty, CDP, and marketing automation.
• Hands-on experience with Salesforce Marketing Cloud and related customer engagement technologies.
• Strong understanding of customer journey design, personalization strategies, and lifecycle marketing.
• Experience with data architecture, system integrations, APIs, and enterprise-scale marketing technology environments.
• Ability to design scalable MarTech solutions and support long-term technology roadmaps.
• Proficiency with SQL, SSJS, AMPscript, HTML, and related technical tools.
• Strong project management, communication, problem-solving, and stakeholder management skills.
• Proven ability to partner effectively with business, technology, analytics, and finance teams.

Responsibilities

• Martech & Loyalty Platforms Management: support execution, optimization, and ongoing enhancements of marketing tech and loyalty platforms.
• Team Partnership: provide day-to-day guidance, coaching, prioritization, and project management for the MarTech team.
• Campaign Execution & Lifecycle Marketing: support email, SMS, push, in-app campaigns and lifecycle journeys.
• Personalization & AI Capabilities: implement personalization initiatives and AI-driven marketing features.
• CRM & Data Activation: oversee guest data activation, segmentation, and reporting integration.
• Loyalty Platform Administration: manage promotions, rewards, segmentation, and future capabilities.
• Martech Operations & Governance: maintain docs, monitor integrations, and support governance and planning.

Skills

MarTech strategy

CRM & Loyalty

AI-enabled marketing

Project management

Stakeholder management

Data-driven decision making

SQL

SSJS

AMPscript

HTML

Leadership

Education

Bachelor's degree in Information Systems, Computer Science, Marketing, Business Administration, Data Analytics, Engineering, or a related field

Tools

Salesforce Marketing Cloud

SessionM

Job description

Compensation Range

$180,000 - $200,000 / Year

Position Overview:

Eligible for a hybrid work schedule split between home & office, with a minimum of 3 days in the office each week.

As our Senior Manager, Marketing Technology (MarTech), you'll lead the day-to-day management, optimization, and evolution of our marketing technology and loyalty ecosystem.

In this highly visible role, you'll help shape the future of personalization, customer engagement, loyalty, CRM, and AI-enabled marketing capabilities. Working closely with partners across Marketing, Technology, Analytics, Finance, Loyalty, and Operations, you'll ensure our platforms, data, and processes are integrated and optimized to deliver meaningful business results and memorable guest experiences.

You’ll Thrive in This Role If You Are

• Passionate about leveraging technology, data, and personalization to create engaging customer experiences.
• A strategic thinker who can connect technology capabilities to business outcomes.
• Equally comfortable leading initiatives and executing hands-on work.
• A strong collaborator who enjoys partnering across multiple functions and levels of the organization.
• Curious about emerging technologies and excited by the potential of AI-enabled marketing.
• Skilled at translating complex technical concepts into practical business solutions.
• Organized, adaptable, and able to manage multiple priorities in a fast-paced environment.
• Motivated by continuous improvement, innovation, and delivering measurable results.

Here’s more of what you’ll get to do:

Martech & Loyalty Platforms Management

• Support the execution, management, and ongoing optimization of marketing technology and loyalty platforms, including Salesforce Marketing Cloud, SessionM, personalization tools, analytics integrations, and customer data solutions.
• Partner with business and technology teams to translate business needs into platform enhancements, technical requirements, implementation plans, and operational processes.
• Evaluate current and emerging technologies and recommend opportunities for innovation and future growth.
• Ensure platforms are configured, maintained, and optimized to support business objectives and long-term scalability.

Team Partnership & Cross-Functional Collaboration

• Provide day-to-day guidance, coaching, prioritization, and project management support for the MarTech team.
• Act as a hands-on player-coach, balancing leadership responsibilities with direct involvement in platform administration, troubleshooting, testing, campaign execution, and journey development.
• Collaborate closely with Marketing, Loyalty, Digital, Analytics, Guest Services, Restaurant Operations, Legal, Privacy, Technology, and Finance teams.
• Help establish and maintain service levels for platform support, campaign delivery, guest issue resolution, and business requests.
• Identify opportunities to maximize the value of existing technology investments while supporting evolving business needs.

Campaign Execution, Journey Management, & Lifecycle Marketing

• Support and optimize email, SMS, push, in-app, and cross-channel marketing campaigns.
• Leverage Salesforce Marketing Cloud capabilities including Journey Builder, Automation Studio, audience segmentation, campaign orchestration, and automated lifecycle journeys.
• Partner with stakeholders to develop testing strategies, audience experimentation, and optimization initiatives.
• Monitor campaign performance and identify opportunities to improve engagement, retention, conversion, and overall guest experience.

Personalization & Advanced Marketing Capabilities

• Support the implementation of personalization initiatives and AI-enabled marketing capabilities.
• Leverage customer behavior, loyalty insights, and predictive data to improve targeting and relevance.
• Help enhance guest experiences through automation, personalization, and innovative marketing solutions.

CRM, Segmentation & Guest Data Activation

• Oversee CRM and guest data activation processes across connected systems and platforms.
• Execute audience segmentation strategies, control groups, holdout methodologies, and personalized campaign initiatives.
• Partner with cross-functional teams to improve data quality, reporting processes, integrations, and audience availability.
• Troubleshoot and resolve campaign, platform, and data-related issues.

Loyalty Platform Administration and Innovation

• Partner on loyalty platform administration, including promotions, rewards, member segmentation, enhancements, and issue resolution.
• Support future capabilities such as gamification, predictive offers, real-time personalization, and expanded digital engagement.
• Help drive growth in Rewards participation, retention, engagement, and member lifetime value.

Martech Operations, Governance & Support

• Maintain documentation, processes, and operating procedures across the MarTech and Loyalty ecosystem.
• Monitor integrations between marketing platforms, loyalty systems, analytics solutions, and enterprise data environments.
• Coordinate platform enhancements, campaign requests, operational improvements, and support activities.
• Support reporting, business reviews, annual planning, governance initiatives, and ongoing optimization efforts.

What we require:

• Bachelor's degree in Information Systems, Computer Science, Marketing, Business Administration, Data Analytics, Engineering, or a related field.
• 10+ years of experience in Marketing Technology, CRM, Loyalty Platforms, Marketing Automation, Customer Data Platforms (CDPs), Digital Marketing, Solution Architecture, or related disciplines.
• Deep expertise managing and optimizing MarTech ecosystems, including CRM, loyalty, CDP, and marketing automation platforms.
• Hands‑on experience with Salesforce Marketing Cloud and related customer engagement technologies.
• Strong understanding of customer journey design, personalization strategies, and lifecycle marketing.
• Experience with data architecture, system integrations, APIs, and enterprise-scale marketing technology environments.
• Ability to design scalable MarTech solutions and support long-term technology roadmaps.
• Proficiency with SQL, SSJS, AMPscript, HTML, and related technical tools.
• Strong project management, communication, problem-solving, and stakeholder management skills.
• Proven ability to partner effectively with business, technology, analytics, and finance teams.

What We Prefer

• MBA, Master's degree in Data Analytics, Digital Marketing, or a related field.
• Experience working with loyalty platforms such as SessionM, Capillary, Talon.One, or similar technologies.
• Experience implementing and optimizing personalization and AI-driven marketing capabilities.
• Background leading large-scale MarTech transformations, platform implementations, or ecosystem enhancements.
• Experience in hospitality, restaurant, retail, travel, financial services, or other customer-focused industries with sophisticated loyalty programs.
• Passion for innovation, customer engagement, and creating exceptional guest experiences through technology.

What we offer:

• Eligible for annual bonus
• Medical, Dental & Vision
• Eligible for benefits first day of the month following date of hire
• 401K with company match
• 3 weeks of vacation which increases to 4 weeks starting in your 5thyear
• 5 days of sick time per year (first year prorated)
• Tuition Reimbursement of $2,500 for qualified programs
• Adoption Assistance Benefit of $2,500
• 25%-35% discount when dining as a guest
• Reusable gift card loaded annually for your dining enjoyment

About the Company:

Named to FORTUNE Magazine’s “100 Best Companies to Work For®” list every year since 2014, The Cheesecake Factory Incorporated is a leader in experiential dining. We are culinary-forward and relentlessly focused on hospitality. Delicious, memorable experiences created by passionate people—this defines who we are and where we are going.

We currently own and operate over 370 restaurants throughout the United States and Canada under brands including The Cheesecake Factory®, North Italia®, Flower Child® and a collection of other FRC brands. Internationally, 35 The Cheesecake Factory® restaurants operate under licensing agreements. Our bakery division operates two facilities that produce quality cheesecakes and other baked products for our restaurants, international licensees and third-party bakery customers.

We are committed to creating an inclusive and welcoming workplace for all. We welcome applicants from a wide variety of identities, ideas, perspectives, backgrounds and experiences to apply. The Cheesecake Factory offers reasonable accommodations to job applicants with disabilities.

#SoCheesecake #LifeAtCheesecake

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