MarTech Lead: Omnichannel Pharma Marketing & Compliance

MathCo; Chicago (IL); On-site; USD 120,000 - 190,000; Full time

Job summary

MathCo seeks an experienced MarTech Lead to own and scale its marketing technology ecosystem. You will bridge marketing, IT, and regulatory compliance to deliver personalized, omnichannel journeys for healthcare professionals and patients while adhering strictly to pharmaceutical data privacy guidelines.

You will lead cross-functional teams, optimize Veeva Vault/CRM, Salesforce Marketing Cloud, Adobe, and CDPs, and drive data integration with analytics and sales data to maximize engagement.

Qualifications

• 6–10 years total experience in MarTech within pharma/biotech or medical devices.
• 4–6 years specializing in MarTech implementation, integration, or digital transformation.
• Hands-on experience configuring and integrating commercial life sciences tools such as Veeva CRM/PromoMats, Salesforce, Adobe Experience Cloud, or Sitecore.
• Solid understanding of pharma-specific compliance, data privacy, and content governance.

Responsibilities

• Ecosystem Ownership: Manage and optimize MarTech stack incl. Veeva CRM, Vault, Marketing Automation platforms, and CDP.
• Omnichannel Orchestration: Deliver personalized content across web, email, portals, and remote detailing to maximize HCP engagement.
• Compliance & Governance: Ensure campaigns, tracking tags, and journeys comply with pharma regulations (MLR, GDPR, HIPAA, consent).
• Data Integration: Partner with analytics and data teams to connect engagement metrics with offline sales and prescription data.
• Cross-Functional Leadership: Lead liaison between marketing, IT, external agencies, and software vendors.

Skills

MarTech implementation

Veeva CRM

Adobe Experience Cloud

Sitecore

Content governance

Regulatory compliance

Cross-functional leadership

Education

Bachelor’s degree in CS/IS/Marketing/Life Sciences

Master’s/MBA preferred

Tools

Veeva Vault

Salesforce Marketing Cloud

Adobe Experience Cloud

Sitecore

CDP

Job description

MathCo seeks an experienced MarTech Lead to own and scale its marketing technology ecosystem. You will bridge marketing, IT, and regulatory compliance to deliver personalized, omnichannel journeys for healthcare professionals and patients while adhering strictly to pharmaceutical data privacy guidelines.

You will lead cross-functional teams, optimize Veeva Vault/CRM, Salesforce Marketing Cloud, Adobe, and CDPs, and drive data integration with analytics and sales data to maximize engagement.