Senior Marketing Systems Analyst – Campaigns & Data

Publicis Digital Experience; Irving (TX); On-site; USD 73,000 - 101,000; Full time

Benefits offered by this job

Adoption assistance

Fertility support

Wellness programs

Tuition assistance

Flexible working arrangements

Paid time off

Job summary

Publicis Digital Experience seeks a Lead Business Systems Analyst to translate business needs into workable solutions across marketing, data, and operations. You’ll collaborate with client staff and internal teams, guiding SIT/UAT and ensuring timely delivery of client documentation and specifications.

The role emphasizes strong SQL, DBMS knowledge, campaign tools, and AI-enabled analysis, with a focus on end-to-end SDLC and cross-functional teamwork, based in the U.S.

Qualifications

• Solid understanding of Relational Database Management Systems
• Strong in SQL and able to navigate a client database solution to support data analysis and testing
• Familiarity with campaign management/execution tools (IBM Campaign, Adobe Campaign, etc.) is a plus
• Experience with, and understanding of, all phases of the SDLC
• Familiarity with AI and generative AI tools and their practical application in requirements gathering, analysis, documentation, and process improvement
• Proficient in the use of Microsoft Word, Excel, PowerPoint, and MS Project

Responsibilities

• Act as a subject matter expert (SME) in multiple business systems analysis disciplines (marketing, reporting, operations, data, interactive, QA or digital)
• Support and coordinate the marketing campaign, reporting and database processes and associated tasks such as requirements, functional specification and other client documentation
• Support and coordinate System Integration Testing (SIT), User Acceptance Testing, and associated activities such as test plan, test cases and test execution
• Analyzes complex business problems to be solved with automated systems
• Support and coordinate Change Management initiatives
• Monitor overall project progress and delivery quality
• Excellent project management skills
• Able to mentor and train less experienced peers

Skills

SQL

Relational DBMS

Campaign tools

SDLC

AI tools

MS Office

Data analysis

Education

Associate’s or Bachelor’s degree preferred

Tools

IBM Campaign

Adobe Campaign

MS Project

Job description

Publicis Digital Experience seeks a Lead Business Systems Analyst to translate business needs into workable solutions across marketing, data, and operations. You’ll collaborate with client staff and internal teams, guiding SIT/UAT and ensuring timely delivery of client documentation and specifications.

The role emphasizes strong SQL, DBMS knowledge, campaign tools, and AI-enabled analysis, with a focus on end-to-end SDLC and cross-functional teamwork, based in the U.S.