Senior Marketing Ops & Systems Leader

RevOps Report; San Francisco (CA); Hybrid; USD 170,000 - 200,000; Full time

Benefits offered by this job

Stock options

401(k) match

Healthcare

Paid time off

AI tools access

Parental leave

Life insurance

Work From Anywhere Month

Meals provided

Commuter benefits

Job summary

Homebase is seeking a Senior Marketing Operations Manager focused on Technology & Systems to own the marketing tech stack, ensure data reliability, and enable fast, scalable campaigns. You will partner with Marketing, RevOps, Analytics, and Data Engineering to streamline data flows and drive growth.

The role emphasizes hands-on administration of automation tools, CDP platforms, and Salesforce integrations, with a path toward leadership in MarOps as we scale. Hybrid in-office with US-wide impact.

Qualifications

• 5–8 years in Marketing Operations or Marketing Tech, B2B SaaS background welcome.
• Hands-on admin experience with automation tools (Iterable, HubSpot, Marketo).
• Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations.
• Knowledge of pixels, tags, UTM tracking, and ad platform integrations.
• Exposure to web analytics tools (Hotjar or similar) is a plus.

Responsibilities

• Oversee stack ownership and reliability across marketing tech assets.
• Ensure data quality and governance across marketing data flows.
• Integrate marketing data into Salesforce and ensure events flow back.
• Lead cross-functional marketing ops projects within RevOps framework.
• Translate technical concepts for non-technical stakeholders.

Skills

Marketing ops

Automation tools

CDP tools

CRM integrations

Data governance

Salesforce

Event tracking/pixels

AI tooling

Tools

Iterable

HubSpot

Marketo

Amplitude CDP

Segment

Job description

Homebase is seeking a Senior Marketing Operations Manager focused on Technology & Systems to own the marketing tech stack, ensure data reliability, and enable fast, scalable campaigns. You will partner with Marketing, RevOps, Analytics, and Data Engineering to streamline data flows and drive growth.

The role emphasizes hands-on administration of automation tools, CDP platforms, and Salesforce integrations, with a path toward leadership in MarOps as we scale. Hybrid in-office with US-wide impact.