Marketing Systems Architect

baseten; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive compensation + equity

Medical/dental/vision for employee and

Flexible PTO including Winter Break

Paid parental leave

401(k) with company match

Exposure to ML startups

Job summary

Baseten is seeking a Marketing Operations Manager to own and harden the systems layer of our Marketing engine. You will scale our ESPs, CRMs, forms, tracking, and data pipelines to support rapid growth, ensuring data integrity and reliable performance.

You’ll redesign the stack for future needs, collaborating with RevOps, Data, and Sales. This is a core marketing role focused on production-grade infrastructure, not IT support.

Qualifications

• 6+ years in marketing operations at a B2B SaaS or developer-tooling company.
• Deep hands-on expertise in MAPs AND Salesforce with field mapping, sync governance, workflows.
• Experience building lead scoring, routing, lifecycle stages, and attribution infrastructure.
• Experience fixing messy data: dedupes, backfills, tracking outages; prevention beats cleanup.
• Comfort with tag management, webhooks, APIs, and light scripting/automation.
• Thinks in systems and failure modes (2am launch weekend).
• Familiarity with email infrastructure and deliverability.
• Strong stakeholder management across Marketing, Sales, Finance, Data, Design and agencies.

Responsibilities

• Own the marketing tech stack end-to-end: ad platforms, email systems, tracking, pixels, forms, connectors.
• Build defense-in-depth on inbound: spam/bot protection, rate limiting, email validation, sync gating, and alerting.
• Enforce data integrity: UTM governance, campaign membership, lifecycle stages, lead scoring and routing logic, field hygiene.
• Operationalize the web request pipeline with our dev agency: briefs, tickets, SLAs, runbooks.
• Systematize the request intake for marketing ops: triage, prioritize, automate repeat offenders.
• Partner with RevOps, Data, and Sales to close workflow gaps where revenue data leaks.
• Build or implement custom solutions including AI-powered workflows.
• Implement your vision for the marketing stack with a clear roadmap.

Skills

MAPs

Salesforce

Lead scoring

Lifecycle stages

Attribution infrastructure

Tag management (GTM)

APIs/webhooks

Scripting/automation

Data quality

Stakeholder management

Education

Bachelor’s degree in marketing

BA/BS in related field

Tools

n8n

Zapier

Python

AI-agent tooling

Job description

Baseten is seeking a Marketing Operations Manager to own and harden the systems layer of our Marketing engine. You will scale our ESPs, CRMs, forms, tracking, and data pipelines to support rapid growth, ensuring data integrity and reliable performance.

You’ll redesign the stack for future needs, collaborating with RevOps, Data, and Sales. This is a core marketing role focused on production-grade infrastructure, not IT support.