Marketing Ops Lead: Growth Tech & Data

Homebase; San Francisco (CA); Hybrid; USD 140,000 - 200,000; Full time

Benefits offered by this job

Stock options

401(k) with match

Healthcare coverage

Flexible PTO

AI tools access

Parental leave

Disability insurance

Work From Anywhere

Commuter benefits

Team offsites

Job summary

Homebase in San Francisco, CA is seeking a Senior Marketing Operations Manager focused on Technology & Systems to own the marketing tech stack powering our growth. You’ll ensure data reliability, streamline campaigns, and enable rapid go-to-market with scalable automation.

You’ll collaborate daily with Marketing, Analytics, and Data Engineering to connect GTM initiatives, manage data flows, and reduce friction across tools. This role offers a path toward Marketing Systems Architect as we scale.

Qualifications

• 5–8 years in Marketing Operations or Marketing Technology
• Hands-on admin experience with automation tools (Iterable, HubSpot, Marketo)
• Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations
• Knowledge of pixels, tags, UTM tracking, and ad platform integrations
• Ability to map end-to-end marketing data flows and work with cross-functional teams

Responsibilities

• Act as administrator and owner for marketing tech stack.
• Maintain data quality and governance across systems.
• Integrate marketing data into Salesforce; enable lifecycle automation.
• Lead marketing operations projects and cross-functional alignment.
• Collaborate with RevOps, Analytics, and Data Engineering on execution

Skills

Marketing Operations

Automation tools

CDP Amplitude

CDP Segment

Salesforce

Data integration

Pixel tracking

AI tooling

Tools

Iterable

HubSpot

Marketo

Job description

Homebase in San Francisco, CA is seeking a Senior Marketing Operations Manager focused on Technology & Systems to own the marketing tech stack powering our growth. You’ll ensure data reliability, streamline campaigns, and enable rapid go-to-market with scalable automation.

You’ll collaborate daily with Marketing, Analytics, and Data Engineering to connect GTM initiatives, manage data flows, and reduce friction across tools. This role offers a path toward Marketing Systems Architect as we scale.