Head of Marketing Tech & Automation for AI Platforms

Luminik; New York (NY); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Equity

Medical, Dental, Vision coverage for V

Flexible PTO including Winter Break

Job summary

Baseten is seeking a Marketing Operations Manager to own and harden the systems layer of our Marketing engine. You will treat our tech stack like production infrastructure, ensuring uptime and data integrity across campaigns, forms, and tracking.

Lead end-to-end operations, push for scalable automation, and partner with RevOps, Data, and Sales to close workflow gaps. This is a core marketing role with strategic impact on growth.

Qualifications

• 6+ years in marketing operations at a B2B SaaS or developer-tooling company.
• Hands-on expertise with MAPs and Salesforce including field mapping, sync governance, workflows.
• Built lead scoring, routing, lifecycle stages, and attribution infrastructure.
• Experience tackling messy data, dedupes, backfills, and tracking outages.
• Familiar with tag management, APIs, and light scripting/automation.
• Strong stakeholder management across Marketing, Sales, Finance, Data, Design.

Responsibilities

• Own the marketing tech stack end-to-end: ad platforms, email systems, tracking, pixels, forms, connectors.
• Build defense-in-depth on inbound: spam/bot protection, rate limiting, validation, and anomaly alerts.
• Enforce data integrity: UTM governance, lifecycle stages, lead scoring, routing rules, field hygiene.
• Operationalize the web request pipeline with the dev agency: briefs, SLAs, runbooks.
• Systematize intake for marketing ops work: triage, prioritization, automation of repeat tasks.
• Partner with RevOps, Data, and Sales to close workflow gaps where revenue data leaks.
• Build or implement custom solutions and AI-powered workflows as needed.
• Implement a future-facing marketing stack with a clear POV and roadmap.

Skills

MAPs

Salesforce

Data governance

Tag management

Automation

APIs

Stakeholder management

Education

Tools

GTM

n8n

Zapier

Python

Job description

Baseten is seeking a Marketing Operations Manager to own and harden the systems layer of our Marketing engine. You will treat our tech stack like production infrastructure, ensuring uptime and data integrity across campaigns, forms, and tracking.

Lead end-to-end operations, push for scalable automation, and partner with RevOps, Data, and Sales to close workflow gaps. This is a core marketing role with strategic impact on growth.