Senior Marketing Ops Lead: Attribution & Automation

Capitolis; United States; On-site; USD 150,000 - 215,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401k Plan with 4% match

Paid parental leave

Sabbatical after 5 years of service

Lunch on Proof through Grubhub credit

Monthly work from home stipend

Job summary

Proof is scaling its marketing operations to drive revenue as the Senior Manager of Marketing Operations. You will own the marketing technology stack, lifecycle, attribution, and reporting to empower the team with clean data and measurable impact.

You will collaborate with Revenue Marketing, Sales, RevOps, and Finance to keep programs running smoothly, ensure data quality, and support leadership with trusted dashboards and ROI insights.

Qualifications

• 7+ years in marketing operations, including 3+ years in B2B SaaS with enterprise sales cycles.
• Hands-on experience with a marketing automation platform (HubSpot or Marketo) and Salesforce.
• Experience building attribution models and executive-level marketing dashboards.
• Strong analytical skills and a systems mindset, with clear documentation and cross-functional collaboration.

Responsibilities

• Own, optimize, and govern the marketing tech stack and its integrations, with cost and adoption awareness.
• Design and maintain lifecycle stages, lead scoring, routing, and SLAs in partnership with Sales and RevOps.
• Build trusted reporting on pipeline, conversion, velocity, and channel performance for leadership.
• Develop and maintain a multi-touch attribution model and marketing ROI reporting.
• Ensure data quality, enrichment, and deduplication, as well as compliance with privacy and consent requirements.
• Set standards for UTMs, campaign hierarchy, program setup, and QA.
• Evaluate and implement new tools and AI-enabled workflows that improve team efficiency.

Skills

Marketing operations

Data-driven

Cross-functional collaboration

Analytical thinking

Tools

HubSpot

Salesforce

Tableau

Looker

Job description

Proof is scaling its marketing operations to drive revenue as the Senior Manager of Marketing Operations. You will own the marketing technology stack, lifecycle, attribution, and reporting to empower the team with clean data and measurable impact.

You will collaborate with Revenue Marketing, Sales, RevOps, and Finance to keep programs running smoothly, ensure data quality, and support leadership with trusted dashboards and ROI insights.