Marketing Operations Lead, Data & Attribution

Proof; United States; Remote; USD 150,000 - 215,000; Full time

Benefits offered by this job

Medical benefits

Life insurance

401k with 4% match

Paid time off

Holidays

Job summary

Proof is scaling its marketing operations to accelerate its expansion from online notarization to portable digital identity. As Senior Manager of Marketing Operations, you will own the marketing technology stack, oversee data quality, and partner with Revenue Marketing, Sales, RevOps, and Finance to keep programs clean and measurable.

You’ll design lifecycle stages, lead scoring, and SLAs, build trusted dashboards for the CMO and board, and develop a multi-touch attribution model to inform

Qualifications

• 7+ years in marketing operations, including 3+ years in B2B SaaS with enterprise sales cycles.
• Deep hands‑on expertise with a marketing automation platform (HubSpot or Marketo) and Salesforce.
• Experience building attribution models and executive‑level marketing dashboards.
• Strong analytical skills and a systems mindset, with clear documentation and cross‑functional collaboration.

Responsibilities

• Marketing technology: Own, optimize, and govern the marketing tech stack and its integrations.
• Lead lifecycle: Design and maintain lifecycle stages, lead scoring, routing, and SLAs.
• Reporting and dashboards: Build trusted reporting on pipeline, conversion, velocity, and channel performance.
• Attribution and ROI: Develop multi‑touch attribution model and ROI reporting to inform budgets.
• Data quality and compliance: Ensure data quality, enrichment, deduplication, and privacy compliance.
• Campaign operations: Set standards for UTMs, campaign hierarchy, and program setup.
• Innovation: Evaluate and implement new tools and AI‑enabled workflows to improve efficiency.

Skills

Marketing operations

B2B SaaS

Marketing automation

Salesforce

Attribution modeling

Executive dashboards

Data analysis

Tools

HubSpot

Salesforce

SixSense

Clay

Looker

Tableau

Job description

Proof is scaling its marketing operations to accelerate its expansion from online notarization to portable digital identity. As Senior Manager of Marketing Operations, you will own the marketing technology stack, oversee data quality, and partner with Revenue Marketing, Sales, RevOps, and Finance to keep programs clean and measurable.

You’ll design lifecycle stages, lead scoring, and SLAs, build trusted dashboards for the CMO and board, and develop a multi-touch attribution model to inform