Senior Marketing Analytics Lead: AI-Driven Attribution

Okta; Chicago (IL); On-site; USD 150,000 - 190,000; Full time

Benefits offered by this job

Work from home opportunities

Health + Wellness

Financial Benefits

Pay + Incentives

Time Off

Everyday Living

Resources

Job summary

Okta is seeking a Sr. Manager, Marketing Analytics to transform data into insights and drive decisions across marketing channels. You will own measurement for campaigns, partners, and field marketing with attribution modeling and AI-enabled insights. Build dashboards in Tableau, forecast budgets, and mentor junior analysts.

You will collaborate with cross-functional teams to tell a performance narrative and continuously improve data quality across martech systems.

Qualifications

• 4+ years in marketing analytics focusing on campaigns and ABM measurement.
• 8+ years in Marketing, Analytics, Operations, or BI in B2B SaaS.
• Track record using data to drive business strategy and budget decisions.
• Experience with enterprise sales, product-led growth, and partner marketing models.
• Deep expertise in attribution modeling and multi-touch measurement.

Responsibilities

• Own measurement and analytics for campaigns, partners, and field marketing.
• Drive attribution modeling and full-funnel measurement across channels.
• Build and maintain self-service dashboards in Tableau for multiple teams.
• Implement AI/ML capabilities for predictive modeling and automated insights.
• Mentor junior analysts and establish analytics best practices.

Skills

Marketing analytics

ABM measurement

A/B testing

Statistical analysis

Tableau

Salesforce

SQL

Python/R

Marketing mix modeling

Education

MBA or related field

Tools

Tableau

Salesforce

Snowflake

Excel

GA4/Adobe Analytics

Data warehouse

Job description

Okta is seeking a Sr. Manager, Marketing Analytics to transform data into insights and drive decisions across marketing channels. You will own measurement for campaigns, partners, and field marketing with attribution modeling and AI-enabled insights. Build dashboards in Tableau, forecast budgets, and mentor junior analysts.

You will collaborate with cross-functional teams to tell a performance narrative and continuously improve data quality across martech systems.