Senior Marketing Tech Architect & Attribution Lead

Aircall; San Francisco (CA); On-site; USD 150,000 - 180,000; Full time

Job summary

Aircall is seeking a Senior Marketing Operations Manager to serve as the technical backbone of Aircall’s Marketing and GTM organizations. You’ll own the architecture, integrity, and evolution of our marketing technology stack, from lead scoring/routing and attribution to workflow automation.

You will partner with Marketing, GTM Systems, Data Science, and Sales to identify, build, and ship automation opportunities across the funnel, acting as the technical architect behind a modern AI-forward

Qualifications

• Must have multi-touch attribution experience in a B2B or SaaS environment.
• Deep understanding of data structures, APIs, webhooks, and CRM integrations.
• Proven ability to collaborate across Marketing, GTM Systems, Data Science, and Sales.

Responsibilities

• Serve as the primary technical decision-maker for the Marketing stack, setting standards for configuration, integration, and maintenance.
• Design and deploy attribution models, ensuring methodology is sound and defensible to stakeholders.
• Own lead scoring model development in partnership with Data, covering scoring, routing, and tracking end-to-end.
• Architect and maintain data structures for leads, contacts, accounts, and opportunities across HubSpot and Salesforce.
• Redesign and own lead/account routing and assignment rules to reduce speed-to-lead and routing errors.
• Partner with Growth and AI Automations to identify automation opportunities across enrichment, workflows, and intent signals.
• Act as the technical counterpart to Data Science and Systems teams on modeling and reporting needs.
• Evaluate and implement new MarTech tools with a solid business case and integration plan.
• Create scalable documentation (SOPs, diagrams, data dictionaries) so knowledge isn’t siloed.
• Enable Marketing to scale campaign velocity and self-serve capabilities across the stack.
• Collaborate with the Director of Marketing Strategy & Operations on stack strategy and roadmap.

Skills

Attribution modeling

Data architecture

Cross-functional collaboration

Lead routing/assignment

Technical ownership

Tools

HubSpot

Salesforce

Job description

Aircall is seeking a Senior Marketing Operations Manager to serve as the technical backbone of Aircall’s Marketing and GTM organizations. You’ll own the architecture, integrity, and evolution of our marketing technology stack, from lead scoring/routing and attribution to workflow automation.

You will partner with Marketing, GTM Systems, Data Science, and Sales to identify, build, and ship automation opportunities across the funnel, acting as the technical architect behind a modern AI-forward