Director, Marketing Operations

BlueCat Networks; United States; À distance; USD 150 000 - 190 000; Plein temps

Résumé du poste

BlueCat Networks seeks a strategic Director of Marketing Operations to drive the Martech stack, data integrity, and pipeline attribution. This role partners with Demand Generation and Customer Marketing to optimize lead lifecycle, routing, and campaign operations.

Reporting to Revenue Operations, you will own vendor management, budgets, and integration strategies, enabling scalable, compliant marketing programs across the organization.

Responsabilités

• Own and optimize the marketing technology (Martech) stack including marketing automation and CRM integrations.
• Manage attribution, data enrichment, lead routing, and partner portal systems to scale demand.
• Oversee Martech budget, vendor relationships, contracts, renewals, and ROI accountability.
• Identify and pilot AI and automation opportunities to improve lead quality and speed of execution.
• Build and maintain a source attribution model connecting campaigns to pipeline and revenue.
• Own lead lifecycle management and routing, including partner-sourced and partner-referred leads.
• Collaborate with Marketing Leadership to plan campaigns, segmentation, funnel measurement, and governance.

Description du poste

We're BlueCat—a Great Place to Work for good reason. Our team solves critical network challenges for some of the world's largest organizations. In simple terms, we manage the systems that keep networks running smoothly, securely, and reliably—the backbone infrastructure that powers digital transformation for enterprises globally. Our Intelligent Network Operations platform delivers and enables AI-driven agentic ops at scale, automating and simplifying how companies manage, secure, and optimize their networks.

But what makes us different is how we work: we believe great work happens in an environment where you're trusted, heard, and supported. With teams globally, we're building a workplace culture that values collaboration and integrity as much as innovation. If you're looking to advance your career with a company that invests in its people, this is it.

We are seeking a strategic Director of Marketing Operations to serve as the operational and technology backbone of our Marketing organization. Reporting to the SVP, Revenue Operations within the Revenue Operations team, this role owns and continuously optimizes the marketing technology (Martech) stack and drives lead lifecycle management, campaign execution, and source attribution to fuel predictable, efficient pipeline generation and retention/expansion across Demand Generation and Customer Marketing. The role also ensures partner-sourced pipeline is accurately sourced, routed, and attributed, so we have a consistent, well-instrumented view across our direct and indirect go-to-market motions.

Responsibilities:

• Own and continuously optimize the marketing technology (Martech) stack, including marketing automation, CRM integrations, attribution, data enrichment, lead routing, and partner portal systems, across Demand Generation and Customer Marketing, ensuring it is integrated, reliable, and built to scale
• Own the Martech budget and vendor relationships including selection, contracts, renewals, and ROI accountability
• Identify, pilot, and implement AI and automation opportunities across marketing and indirect channel programs to improve efficiency, lead quality, and speed of execution
• Build and maintain a source attribution model that accurately connects pipeline and revenue back to campaigns, channels, and partner activity
• Own account and lead enrichment (e.g., ZoomInfo) to power accurate scoring, segmentation, and routing
• Own lead lifecycle management and routing, including partner-sourced and partner-referred leads, ensuring speed-to-lead and clean hand-offs between Marketing, Channel, and Sales
• Partner closely with Marketing leadership across Demand Generation and Customer Marketing to plan and execute campaign operations, from setup and segmentation through funnel measurement, and ensure systems and processes support their strategy
• Own data governance and hygiene across the Martech stack, including field mapping, deduplication, and consent/compliance (e.g., GDPR), to protect data integrity acr