Senior Growth Data & Attribution Architect

The Wrap; San Francisco (CA); Hybrid; USD 120,000 - 128,000; Full time

Benefits offered by this job

Equity through Employee Stock Option

Learning programs and coaching

Quarterly refresh days

Parental leave

MacBook and home office budget

Annual social impact days

Medical insurance (US/UK)

Job summary

Culture Amp is seeking a senior, hands-on Marketing Operations Analyst (Growth) to own data foundations, attribution design, and pipeline measurement. You will define standards across HubSpot and Salesforce, ensuring clean, trusted reporting that guides growth marketing decisions at scale.

You will partner with Marketing Systems, SDR Ops, and Lifecycle Marketing to embed data quality and governance into daily practice, enabling strategic pipeline delivery.

Qualifications

• 8+ years of experience in marketing or revenue analytics, attribution modeling, or data analysis in a B2B SaaS environment.
• Hands-on experience with HubSpot and Salesforce data models.
• Experience evaluating and implementing attribution tools or models.
• Experience translating marketing and revenue measurement needs into requirements for centralized Analytics teams.
• Strong SQL and data manipulation skills; Looker/Amplitude is a plus.

Responsibilities

• Design and implement a new attribution model or tool for our growth-marketing funnel, then build and maintain pipeline and attribution reporting in Looker and Amplitude.
• Define field standards, deduplication rules, and data quality SLAs across HubSpot and Salesforce.
• Map and improve end-to-end data flows across HubSpot, Salesforce, and adjacent systems.
• Support regional and growth-marketing teams with practical attribution and performance questions.
• Own source-of-truth definitions for customer and account data.
• Partner with SDR Operations to keep data healthy and reporting consistent.
• Collaborate with Marketing Systems Architect on integration and sync design.
• Support Lifecycle Marketing with segmentation and performance reporting needs.
• Document data definitions, standards, and reporting logic.

Job description

Culture Amp is seeking a senior, hands-on Marketing Operations Analyst (Growth) to own data foundations, attribution design, and pipeline measurement. You will define standards across HubSpot and Salesforce, ensuring clean, trusted reporting that guides growth marketing decisions at scale.

You will partner with Marketing Systems, SDR Ops, and Lifecycle Marketing to embed data quality and governance into daily practice, enabling strategic pipeline delivery.