Senior Marketing Ops & Automation Architect

Neo Security Inc; Oregon; Hybrid; USD 110,000 - 170,000; Full time

Job summary

Neo Security Inc. is seeking a Senior Marketing Operations Manager to architect and own our marketing tech stack, MQL scoring, and lead lifecycle logic.

You’ll ensure clean data flows from first touch to closed-won, collaborate with Sales, RevOps and Finance, and drive data-driven decision making across the funnel. You will lead system integrations, reporting, and campaign operations, partnering with IT and Security on procurement and compliance.

Qualifications

• 5-8 years in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS
• Expert-level experience with Marketo or HubSpot (certification preferred) and Salesforce CRM
• Hands-on experience building or significantly rebuilding an MQL scoring model
• Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies
• Experience managing complex MAP-to-CRM integrations and third-party tool connections
• Comfortable with SQL or working alongside data/BI teams to pull and validate data
• Highly organized and process-driven - you document everything

Responsibilities

• Own, administer, and continuously improve the marketing tech stack - MAP, CRM, data platforms
• Design, implement, and iterate on behavioral and demographic MQL scoring models
• Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL
• Build and maintain lead routing and assignment rules in partnership with Sales Ops
• Monitor score decay, conversion rates, and funnel velocity - optimize continuously
• Establish SLAs between Marketing and Sales for lead follow-up and feedback loops
• Own the MAP-to-CRM integration and ensure bi-directional sync reliability
• Manage integrations with third-party tools: intent platforms, enrichment, chat, webinar, events tech
• Partner with RevOps on attribution modeling and multi-touch reporting
• Troubleshoot and resolve integration failures and data sync issues proactively
• Build and maintain dashboards for pipeline contribution, campaign performance, and funnel metrics
• Own marketing's relationship with the data warehouse - ensure clean marketing data feeds
• Provide weekly and monthly reporting to marketing leadership on MQL volume, conversion rates, and velocity
• Support quarterly business reviews with pipeline attribution analysis
• Partner with Demand Gen to deploy campaigns across email, paid, and lifecycle channels
• Own email deliverability, list hygiene, and database health
• Manage operational compliance: CAN-SPAM, GDPR, CCPA opt-in/out workflows

Skills

Marketing Operations

Revenue Operations

MAP workflows

Data-driven

SQL basics

Education

Bachelor's degree or higher

Tools

Marketo

HubSpot

Salesforce CRM

6sense

Bombora

Clearbit

ZoomInfo

Snowflake

BigQuery

Looker

Tableau

Job description

Neo Security Inc. is seeking a Senior Marketing Operations Manager to architect and own our marketing tech stack, MQL scoring, and lead lifecycle logic.

You’ll ensure clean data flows from first touch to closed-won, collaborate with Sales, RevOps and Finance, and drive data-driven decision making across the funnel. You will lead system integrations, reporting, and campaign operations, partnering with IT and Security on procurement and compliance.