Senior Marketing Operations Architect | Data-Driven Growth

Neo; Boston (MA); Sur place; USD 120 000 - 170 000; Plein temps

Résumé du poste

Neo is seeking a Senior Marketing Operations Manager to architect and own the marketing tech stack, define MQL scoring and lead lifecycle, and ensure clean data flows from first touch to closed-won. You’ll report to the head of marketing and collaborate with Sales, RevOps, and Finance.

In this highly technical role, you’ll build scalable integrations (MAP-to-CRM), implement attribution models, design dashboards, and drive campaigns with Demand Gen while maintaining data governance and compliance.

Qualifications

• 5–8 years in Marketing Operations or related roles in B2B SaaS.
• Expert-level experience with Marketo or HubSpot and Salesforce CRM.
• Hands-on experience building or rebuilding an MQL scoring model.
• Strong understanding of lead lifecycle design, funnel metrics, and attribution.
• Experience managing MAP-to-CRM integrations and third‑party tool connections.
• Comfortable with SQL or collaborating with data/BI teams to validate data.
• Highly organized with thorough documentation.
• Strong ability to translate technical concepts for non‑technical stakeholders.
• Bachelor's degree in Marketing, Business, Information Systems, or equivalent.

Responsabilités

• Own and improve the marketing tech stack including MAP, CRM, and data integrations.
• Design and iterate on MQL scoring and lead lifecycle management.
• Manage MAP-to-CRM integrations and third‑party tool connections.
• Build dashboards and report on marketing metrics with the data team.
• Collaborate with Demand Gen to deploy campaigns and ensure deliverability and compliance.

Connaissances

Marketing operations experience

MAP workflow knowledge

Data-driven mindset

SQL knowledge

Clear communication

Documentation mindset

Formation

Bachelor's degree in Marketing

Information Systems / Business degree

Outils

Marketo

HubSpot

Salesforce CRM

6sense

Bombora

Clearbit

ZoomInfo

Description du poste

Neo is seeking a Senior Marketing Operations Manager to architect and own the marketing tech stack, define MQL scoring and lead lifecycle, and ensure clean data flows from first touch to closed-won. You’ll report to the head of marketing and collaborate with Sales, RevOps, and Finance.

In this highly technical role, you’ll build scalable integrations (MAP-to-CRM), implement attribution models, design dashboards, and drive campaigns with Demand Gen while maintaining data governance and compliance.