Senior MarTech Architect & AI-Driven Marketing Ops Lead

Palo Alto Networks; California; On-site; USD 144,000 - 233,000; Full time

Job summary

Palo Alto Networks is seeking a Senior Data Automation/Marketing Ops Lead to design and govern our global marketing technology stack and data platform. You will bridge Marketing and IT, driving AI-enabled acquisition and end-to-end performance tracking to scale operations.

You will own real-time data orchestration, data governance, and scalable automation, reporting to the Director of Marketing Data and Operations. This role requires leadership in a fast-changing environment.

Qualifications

• Extensive progressive experience in MarTech, Marketing Operations, or Digital Marketing roles.
• Experience driving scalable data infrastructure for real-time decisioning.
• Expert-level knowledge of MarTech integrations including CDPs, CRMs (Salesforce), and warehoused data (Snowflake/BigQuery).
• Fluency with AI/ML, generative AI, and predictive modeling for real-time orchestration.
• Translate business objectives into technical requirements and PRDs with engineering teams.
• Strong understanding of GDPR, CCPA, and data privacy compliance and their impact on data usage.

Responsibilities

• Design and oversee a global marketing technology stack and data platform ecosystem.
• Lead the MarTech council and evaluate vendors and marketing use cases.
• Interface between Marketing and IT for seamless solution design and implementation.
• Architect a fully integrated MarTech ecosystem enabling real-time omnichannel orchestration.
• Provide leadership for CDP development and implementation with governance and SLAs.
• Drive automation and replace manual processes with intelligent workflows.
• Establish scalable processes and data quality standards across global digital ops.

Skills

MarTech experience

Marketing Ops leadership

AI/ML in marketing

PRD/technical requirements

Data privacy compliance

Tools

Salesforce

Snowflake

BigQuery

CDP integrations

Job description

Palo Alto Networks is seeking a Senior Data Automation/Marketing Ops Lead to design and govern our global marketing technology stack and data platform. You will bridge Marketing and IT, driving AI-enabled acquisition and end-to-end performance tracking to scale operations.

You will own real-time data orchestration, data governance, and scalable automation, reporting to the Director of Marketing Data and Operations. This role requires leadership in a fast-changing environment.