Sr. Marketing Operations Manager

Neo; Boston (MA); On-site; USD 120,000 - 170,000; Full time

Job summary

Neo is seeking a Senior Marketing Operations Manager to architect and own the marketing tech stack, define MQL scoring and lead lifecycle, and ensure clean data flows from first touch to closed-won. You’ll report to the head of marketing and collaborate with Sales, RevOps, and Finance.

In this highly technical role, you’ll build scalable integrations (MAP-to-CRM), implement attribution models, design dashboards, and drive campaigns with Demand Gen while maintaining data governance and compliance.

Qualifications

• 5–8 years in Marketing Operations or related roles in B2B SaaS.
• Expert-level experience with Marketo or HubSpot and Salesforce CRM.
• Hands-on experience building or rebuilding an MQL scoring model.
• Strong understanding of lead lifecycle design, funnel metrics, and attribution.
• Experience managing MAP-to-CRM integrations and third‑party tool connections.
• Comfortable with SQL or collaborating with data/BI teams to validate data.
• Highly organized with thorough documentation.
• Strong ability to translate technical concepts for non‑technical stakeholders.
• Bachelor's degree in Marketing, Business, Information Systems, or equivalent.

Responsibilities

• Own and improve the marketing tech stack including MAP, CRM, and data integrations.
• Design and iterate on MQL scoring and lead lifecycle management.
• Manage MAP-to-CRM integrations and third‑party tool connections.
• Build dashboards and report on marketing metrics with the data team.
• Collaborate with Demand Gen to deploy campaigns and ensure deliverability and compliance.

Skills

Marketing operations experience

MAP workflow knowledge

Data-driven mindset

SQL knowledge

Clear communication

Documentation mindset

Education

Bachelor's degree in Marketing

Information Systems / Business degree

Tools

Marketo

HubSpot

Salesforce CRM

6sense

Bombora

Clearbit

ZoomInfo

Job description

About the Role

We're hiring a Senior Marketing Operations Manager to build and own the foundation of our marketing engine. This is a highly technical, high-ownership role: you'll architect the marketing tech stack, define MQL scoring and lead lifecycle logic, manage system integrations, and ensure our data flows cleanly from first touch to closed-won. You'll report to the head of marketing and work closely with Sales, RevOps, and Finance.

The right person is as comfortable in a MAP workflow builder as they are presenting pipeline attribution data to leadership.

Responsibilities

Marketing Infrastructure & Tech Stack

• Own, administer, and continuously improve the marketing tech stack — MAP, CRM, intent data, enrichment, and more
• Evaluate, onboard, and integrate new tools as the business scales
• Maintain data integrity across all systems: deduplication, normalization, and routing logic
• Document all processes, workflows, and system configurations
• Partner with IT and Security on procurement, SSO, and data compliance requirements

Lead Scoring & MQL Management

• Design, implement, and iterate on behavioral and demographic MQL scoring models
• Define and own the lead lifecycle: from raw inquiry through MQL, SAL, and SQL
• Build and maintain lead routing and assignment rules in partnership with Sales Ops
• Monitor score decay, conversion rates, and funnel velocity — optimize continuously
• Establish SLAs between Marketing and Sales for lead follow-up and feedback loops

System Integrations

• Own the MAP-to-CRM integration (Marketo or HubSpot) and ensure bi-directional sync reliability
• Manage integrations with third-party tools: intent platforms (6sense, Bombora), enrichment (Clearbit, ZoomInfo), chat, webinar, and events tech
• Partner with RevOps on attribution modeling and multi-touch reporting
• Troubleshoot and resolve integration failures and data sync issues proactively

Reporting & Analytics

• Build and maintain dashboards for pipeline contribution, campaign performance, and funnel metrics
• Own marketing's relationship with the data warehouse — work with BI/Data teams to ensure clean marketing data feeds
• Provide weekly and monthly reporting to marketing leadership on MQL volume, conversion rates, and velocity
• Support quarterly business reviews with pipeline attribution analysis

Campaign Operations

• Partner with Demand Gen to build, QA, and deploy campaigns across email, paid, and lifecycle channels
• Own email deliverability, list hygiene, and database health
• Manage operational compliance: CAN-SPAM, GDPR, CCPA opt-in/out workflows

Requirements

• 5–8 years in Marketing Operations, Revenue Operations, or a closely related role in B2B SaaS
• Expert-level experience with Marketo or HubSpot (certification preferred) and Salesforce CRM
• Hands-on experience building or significantly rebuilding an MQL scoring model
• Strong understanding of lead lifecycle design, funnel metrics, and attribution methodologies
• Experience managing complex MAP-to-CRM integrations and third-party tool connections
• Comfortable with SQL or working alongside data/BI teams to pull and validate data
• Highly organized and process-driven — you document everything
• Strong communicator who can translate technical concepts for non-technical stakeholders
• Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience

Nice to Have

• Experience building a marketing tech stack from an early or mid-stage starting point
• Familiarity with intent data platforms (6sense, Bombora, G2)
• Experience with ABM program operations
• Working knowledge of data warehouses (Snowflake, BigQuery) and BI tools (Looker, Tableau)
• Prior experience at a cybersecurity company