Senior Marketing Operations Architect - GTM & AI Automation

Brex; Seattle (WA); Hybrid; USD 135,000 - 168,000; Full time

Job summary

Brex is seeking an experienced Senior Marketing Operations Manager to architect and optimize our B2B sales-led and channel-driven GTM engine. This role defines and maintains the systems, processes, and operational rigor that align Marketing, SDR, Sales, and Partner teams.

We want someone who will design the future-state GTM tech stack—modernizing lead flow, insights, and automation to drive funnel velocity.

Qualifications

• 4+ years in Marketing Operations or Revenue Operations supporting B2B sales-led funnels.
• Hands-on experience administering Marketo, Salesforce, and LeanData.
• Deep expertise with lead routing, lead-to-account matching, and data orchestration workflows using LeanData or similar tools.
• Proven ability to design automated workflows, operational processes, and scalable cross-system integrations.
• Experience using AI-driven tools or agentic workflows to automate SDR tasks, enrich lead data, or accelerate GTM execution.
• Strong analytical, system design, and documentation skills; able to translate business needs into scalable technical workflows.
• Experience collaborating with Sales, SDR, RevOps, and System/Engineering teams.

Responsibilities

• Own and evolve the GTM systems architecture, ensuring Salesforce, Marketo, LeanData, ZoomInfo, Qualified, Outreach, and Clay.io work together as a best-in-class, integrated ecosystem.
• Lead the design, governance, and optimization of data orchestration workflows using LeanData, including routing, prioritization, handoffs, and conversion logic across Marketing, SDR, and Sales teams.
• Design and execute a future-state operational roadmap focused on scaling B2B demand generation, ABM, and partner-led growth through automation, improved data flows, and AI-powered insights.
• Build automated lifecycle processes for lead scoring, enrichment, qualification, and cross-functional handoffs using LeanData, Zapier, Clay, Segment, and AI agents.
• Enhance sales productivity by implementing agentic workflows (e.g., automated follow-ups, enrichment workflows, SDR assistance tools) in Outreach and Salesforce.
• Manage data governance across Salesforce, Marketo, and Segment, ensuring reliable attribution, reporting, and pipeline visibility.
• Create AI-informed dashboards and reporting on pipeline performance, lead velocity, conversion, campaign effectiveness, and partner impact.
• Partner with RevOps, Sales Systems, and Engineering to operationalize cross-functional processes that reduce manual work and improve efficiency.
• Support partner/VAR motions through automated attribution, routing rules, partner engagement workflows, and integrated co-marketing processes.
• Continuously evaluate new tools, AI capabilities, and operational improvements that elevate our GTM infrastructure.

Skills

Analytical skills

System design

Documentation

Cross-functional collaboration

Tools

Marketo

Salesforce

LeanData

Zapier

Clay

Segment

Outreach

Job description

Brex is seeking an experienced Senior Marketing Operations Manager to architect and optimize our B2B sales-led and channel-driven GTM engine. This role defines and maintains the systems, processes, and operational rigor that align Marketing, SDR, Sales, and Partner teams.

We want someone who will design the future-state GTM tech stack—modernizing lead flow, insights, and automation to drive funnel velocity.