Senior Marketing Ops Architect — AI-Driven GTM

Brex; Salt Lake City (UT); Hybrid; USD 119,000 - 149,000; Full time

Job summary

Brex in Salt Lake City is seeking a Senior Marketing Operations Manager to architect and optimize our B2B GTM engine. You’ll define the systems and processes that align Marketing, SDR, Sales, and Partner teams, with a focus on automation, data flows, and AI-powered insights.

You’ll design the future-state tech stack, improve lead routing and attribution, and drive cross-functional efficiency. The role is hybrid, requiring several in-office days while supporting remote work as appropriate.

Qualifications

• 4+ years in Marketing Operations or Revenue Operations supporting B2B sales-led funnels.
• Hands-on experience administering Marketo, Salesforce, and LeanData.
• Deep expertise with lead routing, lead-to-account matching, and data orchestration workflows using LeanData or similar workflow automation tools.
• Proven ability to design automated workflows, operational processes, and scalable cross-system integrations.
• Experience using AI-driven tools or agentic workflows to automate SDR tasks, enrich lead data, or accelerate GTM execution.
• Strong analytical, system design, and documentation skills; able to translate business needs into scalable technical workflows.
• Experience collaborating with Sales, SDR, RevOps, and System/Engineering teams.

Responsibilities

• Own and evolve the GTM systems architecture across Salesforce, Marketo, LeanData, and partners.
• Design governance and optimize data orchestration workflows across Marketing, SDR, and Sales.
• Build future-state roadmap for scaling B2B demand, ABM, and partner-led growth.
• Create automated lifecycle processes for lead scoring, enrichment, qualification, and handoffs.
• Enhance sales productivity with agentic workflows in Outreach and Salesforce.
• Manage data governance across Salesforce, Marketo, and Segment for reliable attribution.
• Create AI-informed dashboards on pipeline performance and lead velocity.
• Collaborate with RevOps, Sales Systems, and Engineering to automate cross-functional processes.
• Support partner/VAR motions through automated attribution and engagement workflows.
• Continuously evaluate new tools and AI capabilities to improve GTM infrastructure.

Skills

Marketing Ops

Lead routing

Data orchestration

Automation workflows

AI-driven tooling

Cross-system integrations

Analytical skills

Tools

Marketo

Salesforce

LeanData

Job description

Brex in Salt Lake City is seeking a Senior Marketing Operations Manager to architect and optimize our B2B GTM engine. You’ll define the systems and processes that align Marketing, SDR, Sales, and Partner teams, with a focus on automation, data flows, and AI-powered insights.

You’ll design the future-state tech stack, improve lead routing and attribution, and drive cross-functional efficiency. The role is hybrid, requiring several in-office days while supporting remote work as appropriate.