Senior Marketing Ops Analyst: Automation & Personalization

Digitas North America; Chicago (IL); On-site; USD 73,000 - 101,000; Full time

Job summary

Digitas North America in Chicago is seeking a Marketing Operations Senior Analyst to design, execute and manage cross-channel marketing programs for clients using Marketing Automation and ESP platforms.

You will collaborate with internal, client and vendor teams to maximize efficiency and effectiveness of marketing programs, ensuring the best return on technology investments and data-driven personalization.

Qualifications

• 2–4 years of direct marketing experience with data responsibility.
• Experience with email channel execution and journey orchestration; mobile messaging preferred.
• Knowledge of CAN-SPAM, GDPR and data security practices.

Responsibilities

• Build dynamic, data-driven marketing campaigns in Marketing Automation and ESP platforms.
• Coordinate cross-channel execution including email, direct mail, SMS, and mobile messaging.
• Develop data processing specs for vendors and client IT.
• Manage required vendors to ensure on-schedule, quality deliverables.
• Advise on program design, operational best practices, and technology innovations.

Skills

Email marketing

Data-driven

Vendor coordination

Project management

Communication skills

Independent work

Cross-functional teamwork

Multi-tasking

Written communication

Tools

Salesforce Marketing Cloud

AMPscript

Marketing Automation

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Digitas North America in Chicago is seeking a Marketing Operations Senior Analyst to design, execute and manage cross-channel marketing programs for clients using Marketing Automation and ESP platforms.

You will collaborate with internal, client and vendor teams to maximize efficiency and effectiveness of marketing programs, ensuring the best return on technology investments and data-driven personalization.