Senior Marketing Manager, IDAST Diagnostics

BD; Cockeysville (MD); On-site; USD 105,000 - 168,000; Full time

Job summary

Waters Corporation is seeking a Senior Marketing Manager to accelerate growth of the IDAST portfolio in the United States, including the BD Phoenix™ Automated Microbiology System. You will execute marketing plans, support launches, and collaborate with commercial, global marketing, and cross-functional teams to drive adoption.

The ideal candidate blends healthcare marketing expertise with a passion for diagnostics, translating customer insights into impactful programs that fuel business growth

Qualifications

• Minimum 5 years of marketing, product management, sales, or commercial experience in life sciences or healthcare.
• Experience crafting value propositions, messaging, and positioning.
• Proven ability to translate customer needs into marketing programs.

Responsibilities

• Develop and execute annual US IDAST marketing plans.
• Drive market adoption, profitability, and growth of the IDAST portfolio.
• Lead pricing and commercial strategy development.
• Create value propositions and messaging for lab and healthcare customers.
• Monitor market trends and identify growth opportunities.

Skills

Marketing strategy

Product marketing

Customer insights

Cross-functional collaboration

Digital marketing

Market analytics

Education

Bachelor's degree in Marketing, Business, Life Sciences, Microbiology, or related field

Job description

Waters Corporation is seeking a Senior Marketing Manager to accelerate growth of the IDAST portfolio in the United States, including the BD Phoenix™ Automated Microbiology System. You will execute marketing plans, support launches, and collaborate with commercial, global marketing, and cross-functional teams to drive adoption.

The ideal candidate blends healthcare marketing expertise with a passion for diagnostics, translating customer insights into impactful programs that fuel business growth