Clinical Systems Product Marketing Lead — Growth & Launch

Becton Dickinson; Milpitas (CA); On-site; USD 121,000 - 193,000; Full time

Benefits offered by this job

None

Job summary

Waters Biosciences in North America seeks a customer-focused Product Marketing Manager for the Clinical Systems portfolio. You will translate market insights into go-to-market strategies and commercialization plans to drive adoption and revenue growth.

Collaborate with Sales, Global Product Management, and Commercial teams; lead demand generation and field enablement while navigating a matrixed organization. On-site collaboration is prioritized with periodic flexibility.

Qualifications

• Bachelor's degree with a minimum of 10 years of relevant marketing experience, or an advanced degree with a minimum of 8 years of relevant experience.
• Experience in Life Sciences, Clinical Diagnostics, or related markets.
• Experience developing product marketing, commercialization, and demand generation strategies.

Responsibilities

• Develop and execute regional go-to-market strategies aligned to business objectives.
• Adapt global positioning, messaging, and launch strategies for North America.
• Develop differentiated value propositions and customer-facing content.
• Drive portfolio adoption, customer engagement, and revenue growth.

Skills

Go-to-market strategy

Demand generation

Sales enablement

Competitive intelligence

Cross-functional collaboration

Education

Bachelor's degree

Advanced degree

Tools

Market analytics

Job description

Waters Biosciences in North America seeks a customer-focused Product Marketing Manager for the Clinical Systems portfolio. You will translate market insights into go-to-market strategies and commercialization plans to drive adoption and revenue growth.

Collaborate with Sales, Global Product Management, and Commercial teams; lead demand generation and field enablement while navigating a matrixed organization. On-site collaboration is prioritized with periodic flexibility.