Sr. Global Marketing Manager - Enteric & HAI

BD; Sparks Corner (MD); On-site; USD 90,000 - 130,000; Full time

Job summary

BD is seeking a Sr. Marketing Manager for their Enteric and Healthcare-Associated Infection portfolio. This role is crucial for developing market strategies and executing go-to-market plans to enhance customer engagement and adoption.

The ideal candidate has a background in strategic marketing within life sciences and a proven track record in product management. The position requires strong communication and leadership skills, with a focus on innovative marketing solutions.

Qualifications

• 5+ years of experience in global or regional strategic marketing, product marketing, or product management.
• Experience in infectious disease, microbiology, or diagnostics marketing strongly preferred.
• Ability to engage credibly with customers and scientific stakeholders.

Responsibilities

• Define and communicate global marketing strategy for Enteric and HAI.
• Own portfolio planning and execution for Enteric and HAI.
• Develop value propositions and content that articulate the value of the portfolio.

Skills

Creative thinking

Strategic thinking

Excellent communication skills

Interpersonal skills

Leadership skills

Education

Bachelor’s degree in Life Sciences, Clinical Sciences, Marketing, or Business

Master’s degree, PhD, PharmD, MD or MBA preferred

Job description

Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service.

Job Description

Sr. Marketing Manager, Enteric and HAI

This key strategic role within Advanced Diagnostics (ADx) is responsible for shaping market development, positioning, and go‑to‑market execution for the Enteric and Healthcare‑Associated Infection portfolio. The role operates at the intersection of customer insight, clinical relevance, and commercial strategy, ensuring ADx solutions resonate with customers and drive meaningful adoption across priority markets.

Reporting to the Global MDx Marketing Director, the Sr. Marketing Manager leads global marketing initiatives for the Enteric and HAI portfolio, supports campaign development, and strengthens execution across regions.

Responsibilities

• Defines, evolves, and communicates the global marketing strategy for Enteric and HAI, informed by market trends, customer needs, competitive dynamics, and portfolio priorities.
• Owns portfolio planning and execution for Enteric and HAI, including strategic priorities, annual marketing plans, launch readiness, and downstream commercialization support.
• Partners closely with regional marketing and commercial teams to align global strategy with local market needs, enabling strong execution and adoption across priority geographies.
• Develops differentiated value propositions, messaging, and content that clearly articulate the clinical, operational, and economic value of the Enteric and HAI portfolio.
• Supports global campaigns, market development initiatives, and customer engagement programs to build awareness and accelerate growth in Enteric and HAI testing markets.
• Collaborates across Medical Affairs, Market Access, Public Health, Product Management, R&D, and Commercial teams to ensure aligned execution and strong cross‑functional partnership.
• Leads development of marketing tools and programs such as campaign assets, sales enablement materials, customer‑facing content, webinars, and portfolio playbooks.
• Provides strategic input into portfolio strategy, business cases, and annual strategic reviews, using market data and customer insights to identify growth opportunities and priorities.
• Monitors market trends, competitive activity, and customer needs across Enteric and HAI to inform strategy, positioning, and execution decisions.
• Measures and reports on business and marketing performance, including campaign impact, portfolio growth, and key performance indicators, and recommends actions to improve results.
• Builds strong collaborative relationships across functions and regions, acting as a trusted marketing partner to help drive focus, alignment, and execution.
• Adheres to all company policies, procedures, and business ethics standards, ensuring compliance and integrity across all marketing activities.

Knowledge, Skills, and Abilities

• Creative, energetic and dedicated to the science and art of Marketing.
• An empathetic, servant leader that inspires and seeks regional buy‑in to global strategy, brand goals and marketing activities.
• Visionary in approach, who seeks to learn from regions and functions, with a desire to over‑deliver to stakeholder expectations and best‑in‑class marketing.
• Willingness and ability to work independently and autonomously.
• Strategic thinking and implementation skills; analytical skills with the ability to translate insights into actionable plans; demonstrated ability to develop and implement marketing and product strategies, convert them into tactical marketing plans, execute and deliver results.
• Creative out‑of‑the‑box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
• Excellent presentation and communication skills—written and oral—for a wide variety of audiences.
• Excellent interpersonal skills, ability to develop strong relationships with cross‑functional colleagues, team members, customers, and potential or existing business partners.
• Leadership presence with ability to utilize organizational channels, comfortable with complex and matrixed‑team environments.
• Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.
• Flexibility to travel globally to regions and customer sites at least 20% of the time.

Qualifications

• Bachelor’s degree required in Life Sciences, Clinical Sciences, Marketing, or Business. Advanced degree (Master’s, PhD, PharmD, MD) or MBA preferred.
• 5+ years of experience in global or regional strategic marketing, product marketing, or product management within IVD, diagnostics, medical devices, or life sciences, with demonstrated success in commercialization, portfolio strategy, and brand leadership.
• Experience in infectious disease, microbiology, or diagnostics marketing strongly preferred, including demonstrated ability to engage credibly with customers, laboratorians, scientific stakeholders, and cross‑functional partners.
• Proven experience working cross‑functionally to develop accurate, compliant, and impactful commercial materials, including customer messaging, campaign content, sales tools, and portfolio support materials.
• Solid understanding of regulated healthcare environments, including promotional vs. non‑promotional boundaries, medical review processes, and compliance standards.
• Demonstrated ability to translate clinical evidence, guidelines, and scientific data into customer‑focused marketing strategies that drive adoption and trust.
• Experience working across global or multi‑regional markets, incorporating local clinical practices, regulatory considerations, and customer needs.

Salary Range Information

Salary or hourly rate ranges are reviewed regularly and may vary based on location and role requirements.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.