Senior Marketing Manager

Genuine Search Group; Ohio; On-site; USD 110,000 - 150,000; Full time

Job summary

Genuine Search Group is seeking a Senior Marketing Manager to lead digital strategy and automation across a diverse product portfolio in the United States. You will own digital marketing strategy, website optimization, SEO, and marketing tech, developing AI-powered workflows to scale content creation and streamline processes.

This role emphasizes data-driven decisions, KPI dashboards, and cross‑functional collaboration with product and sales teams.

Qualifications

• Bachelor's degree in Marketing or related field or equivalent experience
• 5+ years in digital marketing, preferably in consumer products, manufacturing, or multi-brand business
• Experience owning digital strategy, CMS platforms, SEO, and marketing automation
• Experience managing agency/vendor relationships and mentoring team members
• Strong analytical, project management, and cross-functional communication skills

Responsibilities

• Develop and execute digital marketing and marketing operations strategy with budgets, roadmaps, and vendor management
• Oversee website performance, user experience, conversion optimization, SEO, and emerging AI search strategies
• Manage marketing technology platforms, integrations, and automation
• Develop AI-powered workflows to scale content creation and streamline marketing processes
• Build performance dashboards, define KPIs, and deliver actionable insights to leadership
• Improve marketing data infrastructure and the distribution of product content and sales materials
• Lead team workflows, document processes, and identify opportunities to improve efficiency and output

Skills

Digital marketing

Marketing operations

Budget management

Roadmap planning

Vendor management

SEO

Marketing automation

AI workflows

Data analytics

Cross-functional communication

Team leadership

Process documentation

Education

Bachelor’s degree in Marketing or related field

Job description

Our client, a well-established manufacturing firm, is seeking a Senior Marketing Manager to lead digital strategy and automation across a diverse product portfolio.

Responsibilities:

• Develop and execute digital marketing and marketing operations strategy, including budgets, roadmaps, and vendor management
• Oversee website performance, user experience, conversion optimization, SEO, and emerging AI search strategies
• Manage marketing technology platforms, integrations, and automation
• Develop AI-powered workflows to scale content creation and streamline marketing processes
• Build performance dashboards, define KPIs, and deliver actionable insights to leadership
• Improve marketing data infrastructure and the distribution of product content and sales materials
• Lead team workflows, document processes, and identify opportunities to improve efficiency and output

Qualifications:

• Bachelor’s degree in Marketing, Business, Operations, or a related field, or equivalent experience
• 5+ years of experience in digital marketing, preferably within consumer products, manufacturing, or a multi-brand business
• Experience owning digital strategy, website/CMS platforms, SEO, and marketing automation
• Experience managing agency/vendor relationships and leading/mentoring team members
• Strong analytical, project management, and cross-functional communication skills