Digital Marketing Lead

Hexagon Manufacturing Intelligence; Alpharetta (GA); Remote; USD 110,000 - 180,000; Full time

Job summary

Hexagon Manufacturing Intelligence is seeking a Digital Marketing Lead to drive digital strategy and programs for the Production Software division, focusing on demand generation and revenue growth. This role requires leading cross-functional collaboration with Product Marketing, Demand Generation, Sales, and Operations across global markets.

The ideal candidate combines strong B2B digital marketing expertise with a data-driven mindset, leveraging paid and organic channels, marketing automation,

Qualifications

• 5+ years of experience in B2B digital marketing, demand generation, or growth roles.
• Proven ability to develop strategies that contribute to pipeline and revenue growth.
• Strong experience across paid search, paid social, SEO, email, retargeting, and landing pages.
• Experience with marketing automation and CRM platforms (Salesforce, HubSpot, Marketo, Pardot/Engage, Eloqua).
• Solid understanding of analytics, attribution, funnel performance, and optimization.
• Experience creating marketing dashboards and communicating results to senior stakeholders.
• Experience marketing to multiple markets, regions, or brands within global orgs.

Responsibilities

• Develop and execute the digital marketing strategy for the Production Software division aligned with global commercial, product, and revenue objectives.
• Translate priorities into integrated digital programs designed to generate awareness, demand, qualified leads, pipeline, and revenue.
• Build scalable digital customer journeys across the full funnel, from awareness and consideration through conversion, adoption, expansion, and retention.
• Continuously evaluate emerging digital channels, technologies, and marketing practices that can improve commercial performance.
• Plan, launch, manage, and optimize integrated digital campaigns across channels including paid search, paid social, display, retargeting, email, organic search, webinars, content syndication, and other digital channels.
• Partner with Product Marketing and Demand Generation teams to translate customer insights, value propositions, and product messaging into high-performing digital campaigns.
• Partner with internal digital and web teams to improve the Production Software digital customer experience.
• Drive strategies to increase qualified organic traffic through SEO, content optimization, technical improvements, and search‑intent alignment.
• Leverage marketing automation, CRM, analytics, personalization, and digital marketing technologies to create scalable and measurable customer journeys.
• Partner with Marketing Operations and Sales Operations to improve lead capture, scoring, routing, nurturing, attribution, and reporting.
• Establish clear KPIs and performance frameworks for digital marketing activities.
• Monitor and report on metrics including traffic, engagement, conversion rates, cost per lead, MQLs, sales-qualified opportunities, pipeline contribution, customer acquisition cost, campaign ROI, and revenue influence.
• Establish a culture of continuous experimentation, testing, measurement, and optimization.
• Leverage AI‑enabled marketing tools to improve campaign development, audience insights, personalization, content optimization, analytics, and operational efficiency.
• Identify practical use cases for generative AI and marketing automation across campaign creation, SEO, paid media, customer journeys, reporting, and experimentation.

Skills

B2B digital marketing

Demand generation

Growth marketing

Performance marketing

Marketing automation

CRM platforms

Salesforce

HubSpot

Marketo

Pardot

Eloqua

Analytics dashboards

ABM

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

HubSpot

Marketo

Pardot

Eloqua

Job description

Summary

Digital Marketing Lead - Production Software

Fully Remote United Staes position

Position Summary

Hexagon Manufacturing Intelligence is seeking a Digital Marketing Lead to drive digital marketing strategy, execution, and performance across the Production Software division.

This role will be responsible for building and optimizing integrated digital programs that generate demand, accelerate pipeline, increase customer engagement, and support revenue growth across Hexagon's portfolio of manufacturing software solutions.

The Digital Marketing Lead will serve as a key connection point between Product Marketing, Demand Generation, Regional Marketing, Sales, Product Management, Marketing Operations, and external partners, translating commercial priorities into scalable digital programs across global and regional markets.

This is a highly analytical and execution-oriented role. The ideal candidate combines strong B2B digital marketing expertise with a growth mindset and understands how paid media, organic search, web experiences, content, marketing automation, account-based marketing, and analytics work together to move prospects through the customer journey.

Success will be measured not simply by traffic or engagement, but by the ability to create measurable impact across lead generation, marketing-qualified opportunities, pipeline contribution, conversion, customer acquisition, and revenue growth.

Job Responsibilities

Key Responsibilities

• Develop and execute the digital marketing strategy for the Production Software division aligned with global commercial, product, and revenue objectives.


• Translate business priorities into integrated digital programs designed to generate awareness, demand, qualified leads, pipeline, and revenue.


• Build scalable digital customer journeys across the full funnel, from awareness and consideration through conversion, adoption, expansion, and retention.


• Continuously evaluate emerging digital channels, technologies, and marketing practices that can improve commercial performance.

• Plan, launch, manage, and optimize integrated digital campaigns across channels including paid search, paid social, display, retargeting, email, organic search, webinars, content syndication, and other digital channels.


• Partner with Product Marketing and Demand Generation teams to translate customer insights, value propositions, and product messaging into high-performing digital campaigns.

• Partner with internal digital and web teams to improve the Production Software digital customer experience.


• Drive strategies to increase qualified organic traffic through SEO, content optimization, technical improvements, and search‑intent alignment.

• Leverage marketing automation, CRM, analytics, personalization, and digital marketing technologies to create scalable and measurable customer journeys.


• Partner with Marketing Operations and Sales Operations to improve lead capture, scoring, routing, nurturing, attribution, and reporting.

• Establish clear KPIs and performance frameworks for digital marketing activities.


• Monitor and report on metrics including traffic, engagement, conversion rates, cost per lead, MQLs, sales-qualified opportunities, pipeline contribution, customer acquisition cost, campaign ROI, and revenue influence.


• Establish a culture of continuous experimentation, testing, measurement, and optimization.

• Leverage AI‑enabled marketing tools to improve campaign development, audience insights, personalization, content optimization, analytics, and operational efficiency.


• Identify practical use cases for generative AI and marketing automation across campaign creation, SEO, paid media, customer journeys, reporting, and experimentation.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or related field, or equivalent professional experience.


• 5+ years of experience in B2B digital marketing, demand generation, growth marketing, performance marketing, or related roles.


• Demonstrated experience developing and executing digital marketing strategies that contribute to pipeline and revenue growth.


• Strong experience with digital channels including paid search, paid social, SEO, email marketing, retargeting, landing pages, and marketing automation.


• Experience working with marketing automation and CRM platforms such as Salesforce, HubSpot, Marketo, Pardot/Account Engagement, Eloqua, or similar technologies.


• Strong understanding of digital analytics, attribution, funnel performance, conversion optimization, and campaign measurement.


• Experience developing dashboards and communicating marketing performance to senior stakeholders.


• Demonstrated ability to use data to make decisions and continuously optimize marketing performance.


• Experience working across multiple markets, regions, business units, or brands within a global organization.

• Experience marketing B2B software, SaaS, CAD/CAM, manufacturing technology, industrial software, engineering software, automation, or other complex technical solutions.


• Understanding of manufacturing environments and the digital transformation of design, engineering, production, and shop-floor operations.


• Experience marketing to manufacturing audiences including engineers, programmers, operations leaders, production managers, and business executives.

Hexagon is an Equal Opportunity Employer.

#Remote #LI-CG1